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Media Ad View: Market-By-Market Local Spending Reports

The Essential Tool for Remaining a Step Ahead of the Local Advertising Share Shift

To help companies understand the share shift and adapt their business strategies accordingly, BIA/TKG has developed Media Ad View.

Media Ad View reports provide the most comprehensive view of advertising trends in a local market. Combining the research and analysis of BIA and The Kelsey Group, Media Ad View offers local advertising forecasts across 12 media categories in markets nationwide. Each market level reports contains:

An in-depth ad spend analysis across traditional advertising media and interactive media
A snap shot of these ad spend levels for year end 2008
A forecast for each ad segment for 2013

Markets are organized by the 362 Core Based Statistical Areas (CBSAs) – the geography of choice for advertisers.

Three Key Reports

Media Ad View is a trio of rich market data reports that offer tremendous value individually. When combined they are a powerful resource for understanding where the money is in local media markets.

Market Scan

Concise comparative data for a specific market

This two-page summary (PDF) and corresponding data set (spreadsheet) provides a snapshot of a local market, including:

Ad spending and revenue changes for 12 media categories (2008-2013)
Key demographic trends during the forecast period for the CBSA
Map depicting the local market CBSA

Market Study: Client

In-depth advertising spend analysis across traditional and interactive advertising media

This 30-plus-page nationwide and market-level advertising share report provides:

Snapshot of advertising spend levels for year-end 2008
Forecast for each advertising segment for 2013
Comparison of market level advertising trends with national trends
Certain demographic and local economic trends for the specific market

Market Study: Advertiser

Advertising revenue information for the CBSA

This 20-page report is a multiplatform sales toolkit, designed as an advertiser leave-behind sales tool consisting of:

Detailed information on local radio and television competition within the market
Demographic information showing important trends within the local market

Media Ad View reports provide a detailed picture of advertising trends in a local market—offering vital market intelligence and a valuable competitive advantage in the share shift environment.

Media Ad View Coverage