Media Ad View: Market-By-Market Local Spending Reports
The Essential Tool for Remaining a Step Ahead of the Local Advertising Share Shift
In our 2010 U.S. Local Media Annual Forecast, BIA/Kelsey reported that 55 percent of all
ad spending is with local media.
Tracking shifting local ad dollars and knowing where your competitors are is the key to smart business
decisions and driving ad sales.
BIA/Kelsey’s Media Ad View Reports provide a detailed picture of advertising trends in a local
market—offering vital market intelligence and a valuable competitive advantage in the
share shift environment.
Media Ad View Reports provide the most comprehensive view of market advertising revenues across
12 media categories in markets nationwide:
- Mobile
- ERPM (E-mail, Reputation and Presence Management
- Online Advertising
- Radio
- Newspaper
- Television
- Cable TV
- Internet Yellow Pages
- Print Yellow Pages
- Magazines
- Out-Of-Home
- Direct Mail
Markets are organized by the 362 Core Based Statistical Areas (CBSAs) – the geography of choice for
advertisers (alternatively TV markets can be slected). Each market level report contains:
- An in-depth ad spend analysis across traditional advertising media and interactive media
- A snap shot of these ad spend levels for year end 2009
- A forecast for each ad segment for 2014
Download a sample report now.
Why buy?
- Identify growth opportunities in the interactive space
- Drill down on activities within a local market
- Gain insights into the trends of advertisers
- Explore competitive strategies in local markets and nationwide
- Train sales team as a multiplatform consultant
- Deliver effective sales presentations to prospects
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Who buys?
- Sales SVP, VP
- Sales Directors
- Sales management
- Marketing and strategy groups
- General Managers, VP Finance, Presidents
- Analyst community
- Ad agencies
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No more guessing to see what will work in your market – with Media Ad View, your decisions will be
based on sound research.
Three
Key Reports
Media Ad View is a trio of rich market data reports that offer tremendous value
individually. When combined they are a powerful resource for understanding where
the money is in local media markets.
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Market Scan |
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Concise comparative data for a specific
market
This two-page summary (PDF) and
corresponding data set (spreadsheet) provides a snapshot of a local
market, including:
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Ad spending and revenue
changes for 12 media categories (2008-2013)
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Key demographic trends during
the forecast period for the CBSA
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Map depicting the local market CBSA
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Market Study: Client |
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In-depth advertising spend analysis across
traditional and interactive advertising media
This 30-plus-page nationwide and market-level advertising share report
provides:
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Snapshot of advertising spend levels for year-end 2008
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Forecast for each advertising segment for 2013
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Comparison of market level advertising trends with
national trends
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Certain demographic and local economic trends for the
specific market
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Market Study: Advertiser |
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Advertising revenue information for the CBSA
This 20-page
report is a multiplatform sales toolkit, designed as an advertiser
leave-behind sales tool consisting of:
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Order Now
To learn more about Media Ad View, or to order
reports, contact BIA/Kelsey at: info@bia.com. |
