MEDIA Access Pro™ for Radio

Keep Your Finger on the Competitive Pulse of Business Activities in the Radio Market

MEDIA Access Pro™(MAPro) provides the most comprehensive data service and analytical software application available for tracking the radio industry. For station owners, service providers, equipment manufacturers, program consultants and any groups of users, there is no better way to track opportunities and assess competitive performance in any market.

For the Radio industry, MAPro data includes the following:

• Nearly 16,000 commercial and non-commercial stations and 4,600 unique owners profiled

• Built-in data fields, quick searches and reports that provide information based on FCC geographic market definitions

• More than 800 fields of data for every station covering personnel, technical, format, ratings, market statistics, and revenues

• PPM share information for all markets (as available)

• PPM information for past 12 month overview

• Multicast information

• Stations licensed or will be licensed to air HD Radio programming

• Detailed construction permit (CP) changes

• Searchable low power stations and CPs "not on air"

• Detailed and historical station performance data

  • Estimated Station Market Revenue Share for ten years (1996 - 2008)

  • Estimated Station Power Ratio for ten years (1996 - 2008)

    • Estimated group revenue shares provided on a market-by-market basis

    • Estimated station market revenue shares

    • Historical revenue shares for each competing stations within all 297 Arbitron-rated markets

    • Revenue share estimates updated quarterly and include all stations owned and operated under Local Marketing Agreement (LMA's) in the market, as well as pending acquisitions

  • Contact data for 42,000+ key station personnel and 7,500 owner execs

  • Details on more than 29,000 historic sales of stations from one owner to another

  • Rankings of station ratings in its critical demos and day-parts for every market in which it is rated by Arbitron

  • Built-in data fields, quick searches and reports that provide information based on the latest FCC geographic market definitions

  • Coverage maps defining contours for all Arbitron markets that can display coverage for one station or multiple stations in the same market

MAPro also includes the addition of detailed information for Low Power FM’s and their unique programming. Users can easily single out these stations via a special search criterion. What's more, MAPro provides information on additional station programming (i.e., HD2 & HD3), as well as an enhanced way of viewing multiple markets simultaneously via new saved searches, making it easy to view information across markets.

For customization, take advantage of the multi -media functionality of MEDIA Access Pro, which includes all three industry databases. Database packages are also offered for single or two-industry functionality as well.

Call Today for a Free Trial 800-331-5086 or email info@bia.com.