Radio

Tracking technology advancements and keeping your finger on the competitive pulse of business activities in the radio market requires more detailed information than ever before.

MEDIA Access Pro™ 4.2 now delivers critical information on HD radio, construction permit (CP) data, station move-ins, low power FMs, radio station audience levels, as well as the addition of several new custom reports and searches and improvements to its sophisticated mapping program. The

For station owners, service providers, equipment manufacturers, program consultants and other groups of users, there is no better way to track opportunities and assess competitive performance in any market.

• Built-in data fields, quick searches and reports that provide information based on the new FCC geographic market definitions
• Nearly 16,000 commercial and non-commercial stations and 4,600 unique owners profiled
• More than 800 fields of data for every station covering personnel, technical, format, ratings, market statistics, and revenues
• Stations licensed or will be licensed to air HD Radio programming
• Current CP data for a station
• Searchable low power stations and CPs "not on air"
• Detailed and historical station performance data
  • Estimated Station Market Revenue Share for ten years (1996 - 2005)
  • Estimated Station Power Ratio for ten years (1996 - 2005)
    • Estimated group revenue shares provided on a market-by-market basis
    • Estimated station market revenue shares
    • Historical revenue shares for each competing stations within all 297 Arbitron-rated markets
    • Revenue share estimates updated quarterly and include all stations owned and operated under Local Marketing Agreement (LMA's) in the market, as well as pending acquisitions
  • Contact data for 42,000+ key station personnel and 7,500 owner execs
  • Details on more than 29,000 historic sales of stations from one owner to another
  • Rankings of station ratings in its critical demos and day-parts for every market in which it is rated by Arbitron
  • Built-in data fields, quick searches and reports that provide information based on the latest FCC geographic market definitions
  • Coverage maps defining contours for all Arbitron markets that can display coverage for one station or multiple stations in the same market

  For customization, take advantage of the multi -media functionality of MEDIA Access Pro™, which includes all three industry databases. Database packages are also offered for single or two-industry functionality as well.

  Call Today for a Free Trial 800-331-5086 or email info@bia.com