MEDIA Access Pro

In the business world of media, the only thing that is constant is change. To stay competitive, access to accurate and up-to-date information is essential. BIAfn's MEDIA Access Pro™ provides the ultimate in media information power.

MEDIA Access Pro is a comprehensive data service and analytical software application that offers users instant access to the most timely and reliable information available on the media industry. The program offers over 1,200 fields of data on more than 30,000 broadcast and newspaper organizations in the U.S., Canada and Mexico, including:

• 14,000 radio stations,
• Approximately 10,000 commercial and non-commercial full and low power television stations, and
• 1,400+ U.S. daily newspapers, 6,175 weekly newspapers in the U.S., Canada and Mexico.

MEDIA Access Pro's aggregation of information provides an efficient way to research and analyze revenues, ratings, circulation, ownership, transactions, demographics, technical stats, and more. Information is updated daily to provide the most current, up-to-the-moment information possible.

In addition, MEDIA Access Pro is the only tool in the marketplace that provides a simultaneous cross-media display. Up to three media (Radio, Television and Newspaper) can be researched on a single screen, making it a true research and analysis tool.

Data

MEDIA Access Pro's 1,200 fields of data are updated daily via the Internet:

• Estimated revenues for properties, owners and markets
• Competitive overview of local Television and Radio Markets
• Current CP data for stations
• Stations licensed or will be licensed to air HD Radio programming
• Searchable low power FMs and CPs "not on air"
• Multi-level contact information for sales and marketing, including seven-plus contacts at each facility and executive personnel at ownership level
• FCC Geographic Market Reports and population counts for both primary and secondary coverage areas
• Pending acquisitions
• Transactions and deal terms
• Group revenue shares on a market-by-market basis
• Historical and projected market financial performance displayed graphically for the past 5 years and 5 years in the future (TV and Radio)
• Comprehensive coverage maps
• Market growth data and demographic make-up

Functionality

MEDIA Access Pro allows you to create searches as simple or as complex as you want. You can analyze revenues, ratings, ownership, transactions, demographics, and technical statistics. MAPro's functionality allows you to efficiently perform:

• Cross-media functionality
• Quick and easy searches, such as CP Comparisons and Digital Data searches
• Built in custom reports through saved searches to create reports on HD Radio stations, move-ins and total stations in a market
• Cross-media data by County, Owner, Parent, MSA?, DMA? or Coverage
• Total Line Reporting (TLR), the newly reported value by Arbitron of the total audience for simulcast stations.
• Customized mailing labels
• Sophisticated mapping program to create station coverage maps along with Newspaper coverage areas
• Viewable map legends to identify adjacent market coverage and crossover markets
• Diverse query features to accomplish simple to complex research analyses using any combination of data
• Customizable contact fields
• Exportable data
• Hyperlinks to television and radio station websites

Benefits

MAPro offers the immediacy of information for the most critical M&A, financial, operational and marketing decision-making needs. Enhance your ability to:

• Assess competition for audience-share and advertising revenue in any market
• Identify the number of CPs in a market and determine when a CP will move-in to a local market
• Find HD programming opportunities within a market
• Identify acquisition targets
• Evaluate sale or expansion decisions
• Compare performance against other media
• Visualize coverage for multiple industries simultaneously on the same map
• Identify adjacent market coverage and crossover markets
• Measure geographic coverage by individual media or all at once
• Locate reliable sales and marketing leads
• Create detailed, customized searches and reports for multiple industries
• Compare performance against other media
• Target key personnel for your recruiting needs
• Analyze opportunities around potential changes in cross-ownership rules
• Gain a cross-media view of markets, ownership, revenue and coverage.

Whether you need financial or market information for the radio, television, or the newspaper industry, or you are looking for contact names at every level of the industry, BIAfn offers a database to fit your needs. There is no other source with information as comprehensive and up to date as MEDIA Access Pro, and no other database product that offers such state-of-the-art functionality and customization ability.

Call today for an online demonstration and ask how to obtain a free trial MEDIA Access Pro™: 1-800-331-5086 OR EMAIL INFO@BIA.COM.