ActiveAccess for Media
One of the biggest challenges facing broadcast media companies is how to engage their audience in new and compelling ways to capture their attention and develop loyalty.
ActiveAccess is a desktop application that offers a unique communication and distribution strategy for TV and Radio stations. It sits unobtrusively on the computer desktop and provides one-click access to content-rich branded portal windows that drive your audience back to your website and station to promote your services or other areas of interest.
ActiveAccess
- Provides a sustained connection with your audience, keeping your brand
in front of end-users an average of 8 hours per day.
- Delivers real-time alerts, as well as audio, video and web content to
your audience instantly and directly through their desktop.
Features and Services
Click on the specific feature or service for more information and
detailed screen shots.
CUSTOMIZE YOUR BRAND
- ActiveAccess is private-label - it is customized to your very own brand, bringing your brand to life on the computer desktop and keeping your publication top of mind.
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SUSTAIN A CONNECTION WITH YOUR
AUDIENCE
- ActiveAccess provides sustained connections with your audience.
- ActiveAccess delivers news and content to your audience before your competition. Provide real-time alerts in the form of text, images, news crawls, video and audio to ensure your audience "sees" the content at the time it is most relevant. Alerts and crawls can be hyper linked to the appropriate web page for further information and action.
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BREAK THROUGH EMAIL AND WEB
CLUTTER
- ActiveAccess breaks through the e-mail and web clutter and delivers your content directly to your reader's computer desktop.
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ONE-CLICK ACCESS TO YOUR WEBSITE
- ActiveAccess provides one click access to your website.
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BUILT-IN WEATHER FEATURES
- ActiveAccess offers built in weather features for local and national weather delivered directly from the National Weather Service. Users can personalize this service by entering their zip code so they can always view their local weather and be notified via an alert when there is a severe weather warning.
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INCREASE REVENUE OPPORTUNITIES
- ActiveAccess increases revenue opportunities by providing valuable advertising skins to your advertisers. Advertisers will place a high value on placing their valuable promotions directly at the reader's fingertips where they can respond to it immediately.
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TRACK USER DEMOGRAPHICS
- ActiveAccess offers powerful tracking abilities. When a reader downloads the application, you can capture general demographic information or areas of interest that can be used later for targeting the appropriate content to deliver to your desktop users.
- ActiveAccess allows you to view and/or export Detailed Usage Reports: monthly, weekly, yearly and even lifetime, to measure download activity, usage, and even total desktop hours served.
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NO ADWARE OR SPYWARE
- ActiveAccess contains no adware or spyware.
With a simple download of your customized desktop application from your website, ActiveAccess allows you to capture a piece of the desktop, break through the online clutter to extend your reach and create an open communication loop between you and your audience.
For a demonstration or more information, call ActiveAccess at 1-800-331-5086, email info@activeaccess.com, or visit
www.activeaccess.com.
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