Neal Polacheck
President, BIA/Kelsey

Neal’s view of the marketplace is informed by his hands-on experience and through his quantitative and qualitative research. He is the person most likely to ask the simple questions such as “Will the business owner really buy it?” or “Can the consumer really make use of it?”

Neal Polachek is the President of BIA/Kelsey. With BIA/Kelsey and The Kelsey Group since 1998, Neal has led the company’s foray into developing proprietary research initiatives that deliver a comprehensive and informed view of the local media and advertising sector. These research initiatives are essential components for the analyses and recommendations that are delivered to Continuous Advisory Service clients of BIA/Kelsey. Most recently, Neal has been instrumental in the development of the new “Market Ad View Reports,” market specific custom reports that provide an efficient way to estimate the local advertising opportunity available in each local market. Neal also manages and participates in BIA/Kelsey’s client consulting assignments and has been the project leader on numerous directory, online and local search projects, conducting market assessment studies and financial forecasts and evaluating and building business models.

Neal holds a B.A. in economics from the University of California at Los Angeles and an M.B.A. from the University of Southern California.