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Overview
With the growth of mobile devices and increasing domestic use of wireless
technology, this essential report evaluates the long-term prospects of Mobile
Virtual Network Operators (MVNO) and addresses questions that have arisen since
ESPN launched its mobile service during the Super Bowl in February of 2006 and
decided to cease operations by 2007, such as:
- Will the market support premium pricing for premium mobile content?
- Can MVNOs penetrate a saturated US mobile and wireless market? And if
so, where are the opportunities?
- What are the most successful operational models for MVNOs?
- How many MVNOs can US consumers support?
This new report, ”Mobile Virtual Network Operators (MVNOs) Find Their
Niche – Or Do They?” published by BIA Financial Network, covers existing
market trends and provides detailed metrics and industry statistics to
analyze the factors that led to a successful MVNO business model, as well as
real threats to MVNO profitability and its long-term success.
Who Can Use this Report?
This study is vital reading for a range of industry participants,
including the following:
- Wireless carriers
- MVNOs Telecommunications companies with MVNO partnerships
- Wireless infrastructure companies
- Cable companies
- Device companies that manufacture Handsets and PDAs
- Mobile application companies
Table of Contents
Introduction
A Background on MVNOs
MVNOs - Are the Numbers Really There?
Cracks Starting to Show
Virgin Mobile and Amp'd Mobile
And Then There Were Three?
What are MVNOs To Do?
Program Management Decisions Direct MVNO Model
Proprietary Handsets and Distribution
Going One Step Further
Churn / Loyalty Programs
Technology Roadmap
Know the Target Segment
Conclusion
Acronyms
Purchasing Information
Price: $795
For questions or to purchase,
please call 800.331.5086 or email, reports@bia.com.
We accept all major credit cards. Reports
are delivered via email in PDF format upon receipt
of payment. Hardcover copies are available upon
request.
About the Publisher
BIA Financial
Network offers the telecommunications industry
comprehensive research on a range of subject
matters critical to keeping up to date and
competitive in the global market.
Our deep
industry knowledge delivers the research and
consulting experience you need for competitive
analysis, solution development, risk assessment,
and product and business evaluations. We also
offer customized, in-depth strategic consulting
and custom reports for our customers targeted to
their specific needs.
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