Comprehensive, Granular Audits of SMB Websites
In today's social, mobile and commerce-centric
world, there's tremendous pressure on a business'
digital presence. Yet, startling research data
reveals SMBs are facing fundamental challenges
with digital commerce and marketing activities,
mainly because the range of digital marketing options
is overwhelming and the ability to measure effectiveness
is elusive.
If you are in the business of helping SMBs sort
out all their digital marketing options, then first
you need to know what's working for them and what
isn't. BIA/Kelsey can provide this intelligence
with SMB DigitalScape by vSplash.
Leverage SMB DigitalScape to identify digital, social, local and
mobile revenue opportunities
A powerful data collection and analysis engine, SMB DigitalScape
gauges the state of SMB digital media and commerce, providing a granular,
comprehensive assessment on one of your SMB customer's websites or
the websites for your entire customer base.
SMB DigitalScape audits SMB websites for about 50 key capabilities
and characteristics, including:
- Quality of SEO hooks (i.e., meta data, tags, titles, and local
information that drives discoverability).
- The scope and quality
of a website's online footprint (e.g., links to social networks).
- Usage of specific features and platforms (e.g., video, mobile
optimization).
With SMB DigitalScape, service providers can assess the competitiveness
and deficiencies of their SMB customers' and prospects' digital presence,
to determine how to best maximize digital marketing services revenues.
This powerful new digital sales intelligence tool provides a major
"intel" advantage over competitors.
Three different types of SMB DigitalScape Reports are available:
- Custom Cut Reports: Focus on SMB websites in a specific country, market*
or business category (for ~50 parameters).
- U.S. Quarterly Reports: Aggregate
the audit data for nearly the entire population of U.S. SMB websites (for
~25 of the parameters).
- Listings Level Reports: Generated for a specific
group of URLs identified by the client – can analyze from one to tens of
thousands at a time.**
The parameters used in the audits
are grouped into five categories:
*Markets can also be defined by CBSA, TV service area or other polygon. SMB
DigitalScape is able to audit websites in more than 40 countries around the
world, in numerous languages.
**Listings Level Reports are provided directly by vSplash; other reports provided
through BIA/Kelsey distribution arrangement with vSplash.
Interested in a report? Call (800) 331-5086 or e-mail info@biakelsey.com to order a report.
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