Instant Access to Timely and Comprehensive Information on the Media Industry
In the world of broadcast
media, digital innovations and competitive business
activities are driving rapid changes. MEDIA Access
Pro™ (MAPro) is a data and analytical software service
that delivers the most comprehensive
information available for the radio, television and newspaper
industries. MAPro is the industry standard for analysis essential
for financial, operational and marketing decision making, with
many clients using MAPro to submit applications to the FCC.
MAPro contains more than 2,000 fields of data on 30,000-plus broadcast
and newspaper organizations in the United States, Canada and Mexico.
Updated daily, the data fields deliver over-the-air and online advertising
revenues, ratings, circulation, ownership, transactions, digital information,
demographics, technical stats and multi-level contact information.
MAPro also offers a sophisticated custom mapping program that creates professional
coverage maps that show adjacent and crossover market coverage. The program
also offers customizable reports and searches for users to extract exactly
the required information.
Just Added 2010 Census and Transaction Data
2010 Census Data
2010 Transaction Data
MEDIA Access Pro™ Product Profile
Why buy?
Access information necessary for M&A, financial, operational
decision making
Gain a cross-media view of markets, ownership, revenues
and coverage
View over-the-air and online advertising revenues in
any market
Assess competition for audience share
Visualize coverage
for multiple industries simultaneously on the same map
VIDEO: Georgina Santilli, Client Services Manager, shows
how easy it is to search for station information with MEDIA Access Pro.
Comprehensive Industry Coverage
Covering both rated and non-rated markets, MAPro encompasses 14,000 commercial and non-commercial radio stations, 10,000 full- and low-power TV stations, and 7,500 daily and weekly newspapers in the United States, Canada and Mexico. Information is updated daily by a dedicated call center. Our longevity and trusted reputation in the business allows us to have regular, direct contact with station and newspaper owners and operators.
Cross-Media View
MAPro is the only business application that provides a fully integrated view of markets, ownership, revenues and coverage for competitive and comparative information and analysis on the media industry. MAPro allows you to compare cross-media data on one screen and plot coverage for multiple industries on the same map.
All-Inclusive Data
There is no other source in the market that offers such comprehensive information.
For more than 25 years, BIA/Kelsey has drawn upon its unique access to stations,
ownership groups and industry resources to report the most accurate market
numbers through MAPro.
MAPro is the only industry service that provides market-level
online advertising revenue estimates supplied directly from broadcasters and
others in the market. The following data is updated daily:
Online and over-the-air advertising revenues
Competitive overview of local television and radio markets
Estimated revenues for properties, owners and markets
Major group revenue shares by market displayed graphically (TV and
radio)
Historical and projected market financial performance displayed graphically
for the past and future five years (TV and radio)
Comprehensive coverage maps
Transactions and deal terms
FCC activities such as transactions’ proposed date, FCC grant
date and consummation date
Market growth data and demographic makeup
Accurate sales, marketing and internet and digital director contact
information, including seven-plus contacts at each facility and executive personnel
at ownership level
MAPro 4.6 contains market-level online advertising revenues for broadcast
media and newspapers
Whether you need financial or market information for radio, television or newspapers or you are looking for contact names at every level of the industry, MAPro will fit your needs. There is no other source with information as comprehensive and up to date as MAPro, and no other database product that offers such state-of-the-art functionality and customization ability.
Call (800) 331-5086 today for an online demonstration and ask how to obtain a free trial of MEDIA Access Pro™ or e-mail sales@bia.com.
Version 4.6 now available. Login for details about getting the newest version.
New Data Updates July 7, 2011
2010 U.S. Census Bureau information and granted and consummated transaction information. Full story
“The inclusion of the most recent census data will help our users better evaluate a particular station's competitive position in a market. By overlaying the predicted contours of a station's facilities and construction permits with the census block information to generate population estimates, MAPro users have access to the most accurate and detailed information available to understand the current situation for each station in all markets and those outside of markets. This type of insight is critical in today's fast moving environment.”
—Mark Fratrik, Vice President, BIA/Kelsey
Testimonials
"The data integrity of MEDIA Access Pro is top-notch and the customer service is beyond compare."
"MEDIA Access Pro data is extremely reliable and one of our main sources for verifying personnel changes in the industry. It's also an easy system to use and update, but if there are ever problems, the client services team is very responsive and helpful."
—George Barber, Vice President of Membership Services, National Association of Broadcasters
Tracking the Broadcast Industry with MEDIA
Access Pro™ 
