BIA/Kelsey Coverage Areas

Reliable, Actionable Insights

In an industry where change is constant, BIA/Kelsey delivers deep intelligence about the market's direction and viable economic opportunities through our research and analysis of emerging trends in key coverage areas:

Online Search/Marketing
Online Search / Marketing
Marketing intelligence on local online and mobile search, performance-based advertising and digital marketing services
Mobile
Mobile
Research and analysis of the location-based mobile advertising opportunity



Social
Social
Insights and strategies for monetizing social-local media




Loyalty and Transactions
Loyalty and Transactions
Examination of the emerging loyalty and transaction marketing solutions sector
Video
Video
Intelligence on leveraging video media assets and inventory in local markets

Yellow Pages
Yellow Pages
Chronicling the transformation of the global Yellow Pages industry


Guided by a team of globally recognized subject matter experts, each coverage area offers briefings, insight papers, national and local market forecasts, SMB research and competitive intelligence. Clients use our vast library of resources to make strategic business decisions, identify and network with key players, facilitate funding opportunities and accelerate their success.

Analyst Briefings

Speaking Engagements

BIA/Kelsey analysts speak at industry events throughout the year. See where we'll be next.

Local Media Watch

Subscribe to Local Media Watch Newsletter

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Webinar

SMB Adoption of Mobile, Social, E-Commerce, Loyalty Programs and Promotions
Findings from BIA/Kelsey's Local Commerce Monitor

View Video |  PDF of Slides  |  All Webinars


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