Media Ad View
Media, Advertising and Business Categories Covered in Media Ad View Plus

Media Ad View Plus reports are available for all 210 local television markets or the U.S. Census' 362 Core Based Statistical Areas. Each report covers multiple dimensions for every local market: 12 media categories, 12 advertising categories and 94 business categories.

12 Media Categories

  • Mobile
  • ERPM (E-mail, Reputation and Presence Management)
  • Online Advertising
  • Radio
  • Newspaper
  • Television
  • Cable TV
  • Internet Yellow Pages
  • Print Yellow Pages
  • Magazines
  • Out-Of-Home
  • Direct Mail

12 Advertising Categories

  • Automobile
  • Education
  • Financial/Insurance
  • General Services
  • Government/Political/Religion
  • Health Care
  • Leisure/Recreation
  • Media
  • Real Estate
  • Restaurants
  • Retail
  • Technology

94 Business Categories

Media Ad View Plus offers detailed breakdowns of local advertising into 94 concise business categories to track spending in the local market.


Advertising Categories Business Categories
   
Automotive Automobile Dealers & Automotive Manufacturers
  Other Motor Vehicle Dealers
  Automotive Parts and Accessories Stores
  Tire Dealers
  Gasoline Stations & Automotive Repair

Education Business Schools and Computer and Management Training
  Technical and Trade Schools
  Other Schools and Instruction
  Educational Support Services

Financial/Insurance Commercial banking
  Savings institutions
  Credit unions, federally chartered
  Securities brokerage
  Portfolio management
  Investment advice
  Direct life insurance carriers
  Direct health and medical insurance carriers
  Auto Insurance
  Direct property and casualty insurance carriers
  Insurance agencies and brokerages

General Services Legal Services
  Accounting, Tax Preparation, Bookkeeping, and Payroll Services
  Architectural, Engineering, and Related Services
  Specialized Design Services
  Computer Systems Design and Related Services
  Management, Scientific, and Technical Consulting Services
  Scientific Research and Development Services
  Advertising, Public Relations, and Related Services
  Other Professional, Scientific, and Technical Services
  Temporary Help Services
  Janitorial Services
  Landscaping Services

Health Care Offices of Physicians
  Offices of Dentists
  Offices of Chiropractors
  Offices of Optometrists
  Hospitals
  Nursing and Residential Care Facilities
  Veterinary Services
  Pharmacies and Drug Stores & Drug Advertising

Leisure/Recreation Traveler Accommodation: Hotels-Motels
  Airline Transportation
  RV (Recreational Vehicle) Parks and Recreational Camps
  Performing Arts Companies
  Spectator Sports
  Museums, Historical Sites, and Similar Institutions
  Amusement Parks and Arcades
  Gambling Industries
  Other Amusement and Recreation Industries
  Motion Picture and Video Exhibition

Media Newspaper Publishers
  Periodical Publishers
  Radio Stations
  Television Broadcasting
  Cable and Other Subscription Programming

Restaurants Full-Service Restaurants
  Quick Service Restaurants/Fast Foods
  Special Food Services
  Bars
  Supermarkets and Other Grocery (except Convenience) Stores
  Convenience Stores
  Beer and Wine, and Liquor Stores

Retail Furniture Stores
  Home Furnishings Stores
  Floor Covering Stores
  Other Home Furnishings Stores
  Household Appliance Stores
  Radio, Television, and Other Electronics Stores
  Computer and Software Stores
  Home Centers
  Paint and Wallpaper Stores
  Hardware Stores
  Lawn and Garden Equipment and Supplies Stores
  Men's Clothing Stores
  Women's Clothing Stores
  Children's and Infants' Clothing Stores
  Family Clothing Stores
  Clothing Accessories Stores
  Other Clothing Stores
  Shoe Stores
  Jewelry, Luggage, and Leather Goods Stores
  Sporting Goods Stores
  Hobby, Toy, and Game Stores
  Book Stores
  Department Stores (except Discount Department Stores)
  Discount Department Stores
  Warehouse Clubs and Supercenters
  All Other General Merchandise Stores
  Office Supplies and Stationery Stores
  Gift, Novelty, and Souvenir Stores

Technology Wired Telecommunications Carriers
  Wireless Telecommunications Carriers (except Satellite)
  Other Telecommunications

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