May 7-9, 2014 | Sheraton Atlanta | Atlanta, GA
LEADING IN LOCAL: The National Impact - May 7-9, 2014
LEADING IN LOCAL: The National Impact
Key Local Areas
Atlanta Attractions
LEADING IN LOCAL: The National Impact was a ground breaking conference focused on national brands and local marketing.


Hundreds of attendees came together at LEADING IN LOCAL: The National Impact to learn how brands, franchises and multi-location businesses are building local strategies to successfully drive consumer awareness and revenue.

An incredible lineup of speakers - from brands and publishers, to agencies and platform providers – represented all corners of the local media marketplace and offeried comprehensive insights and examining innovation.

The conference also showcased the first GOLOCAL Awards competition, profiling the best in local marketing initiatives deployed by national brands. See the finalists and winner in each category: Innovation, Sales/Revenue and Digital Strategy.

Soak up the knowledge shared at the conference by watching the video of conference sessions and reading BIA/Kelsey analyst conference blogs. Details provided below.

Conference Video

Watch and learn from every session at the conference. Order the video today.

Here's a sample video from the conference:

Keynote: Mark Marinacci, President, Gannett’s ShopLocal and SVP, G/O Digital
Gannett’s G/O Digital provides local digital marketing solutions for more than 5,000 national retailers and brands. They’re seeking to transform the way national brands and agencies understand local marketing through solutions that deliver local, personalized content on a national scale. President Mark Marinacci shares the company’s insights into brand approaches.

Conference Pictures
Photo Gallery

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How attendees are describing the event:
“After a 4 year hiatus from the Local sector, I returned to my first BIA/Kelsey show since 2010. Not only was I happy to see many familiar faces and catch up with old industry friends, but I was relieved to see how much things have progressed. BIA/Kelsey continues to bushwhack new paths and shine a much needed light for the rest of us. ”
— Ben Saren, Vice President, Strategy, CO Everywhere

“It was a very valuable experience. Glad I came. ”
— Ethan Selzer, The Washington Post

“Thank you very much for moderating our panel discussion at the "Leading in Local" conference in Atlanta. I received several positive comments and a lot of great feedback from the information we shared. It was a pleasure participating in the conference. ”
— Bruce Budkofsky, SVP, Global Ad Sales, Dominion Digital Media
“I loved the event. I definitely met a lot of great folks while out there and am glad I made the trip. ”
— Victor Wong, CEO, PaperG

“You showed us it is all about the quality of attendees. UBL has one contract from the conference equal to all the revenue we did last year. We continue to see value in working as a sponsor for BIA/Kelsey events”
— Doyal Bryant, CEO & Co-Founder, Universal Business Listing

“I just wanted to say thanks for the effort in putting me in touch with a few potential partners to explore some win-win opportunities. I must say that of all the conferences I’ve attended, I feel the most personalized attention and warmth from the BIA/Kelsey team. Keep it up – as that’s a key differentiator”
— Ky Tang, Senior Director, Business Dev & Strategy, Thinknear by Telenav
Conference Twitter Discussion
Venue, Dates & Registration

May 7-9, 2014, Sheraton Atlanta
165 Courtland Street, Atlanta, GA

Next Conference

Join us in New Orleans, Sept. 22-24, for LEADING IN LOCAL: SMB Digital Marketing, where we will examine the leading edge of small-business marketing innovation, including digital/online media, local sales strategies, merchant outreach, social media, local search, mobile strategies and customer retention solutions.

Why Attendees Return to BIA/Kelsey Conferences

As our clients will attest, BIA/Kelsey knows local. See why attendees come back year after year >

Attendee Info

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Sponsors & Partners
Featured Speakers

LEADING IN LOCAL: Hear top leaders from National Local Innovators

Photo Gallery
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Atlanta Attractions

Alumni Club