What are the best practices for local players to engage national marketers in local channels?
SuperForum: National Brands, Local Channels

What is the impact of the new generation of local leads providers that incorporates ratings, reviews, mobile and content?
Wowing (and Selling) Local Services: Leveraging Social, Mobile and Content

How can operators (from startups to cash-flowing businesses) best position themselves to attract a buyer or investor?
BIA/Kelsey Workshop: Valuation & Funding in Local Digital Media

Why are national brands and major retailers with local brick and mortar operations jumping on local digital marketing?
SuperForum: National Brands, Local Channels

How can large media companies extend beyond traditional advertising by focusing on new local revenue streams (mobile, social, deals)?
Keynote Address: Vikram Sharma, CEO, Gannett Digital Marketing Services

Where are the biggest opportunities in localized mobile marketing?
SuperForum: Mobile’s Local Impact

How can local marketers break free from the traditional marketing playbook and develop marketing that people love?
Keynote Address: Brian Halligan, CEO, HubSpot; Senior Lecturer, MIT

How can deals platforms re-emerge as viable local commerce engines for local and national marketers?
Local Commerce: The Shift to Offers, Loyalty, CRM and Analytics

How is geolocal search driving national-to-local opportunities?
Geolocal: New Targeting, New Search, New Maps

What lessons from startups can local media professionals apply to drive their own success?
The BIA/Kesley Next Wave Forum, Featuring The Startup Playbook Author David. S. Kidder

What progress are traditional media properties making in incorporating the latest technologies with their strong local brands and infrastructure?
Media Leaders: Applying the Lessons of Leading in Local

How are hyperlocal and vertical players transforming local media sales?
Boosting ROI to Hyperlocal/Vertical Sales Channels

How is native advertising driving better performance and higher premiums for publishers at the local level?
The Local Stake in Native Advertising