Shane Vaughan

Chief Marketing Officer, Balihoo

Shane Vaughan is responsible for all marketing activities including national and local customer acquisition, PR, AR and branding. Prior to Balihoo, Shane was at Hewlett-Packard where he was the Global Search Engine Marketing Manager setting the strategic direction and overall investment strategies for HP’s worldwide annual search spend. He has also led business development, customer acquisition and marketing programs for businesses of all sizes including Hewlett-Packard, Dailey & Associates Advertising and Wirestone. Shane is also a former Google Tech Council member, a 10 person advisory council chartered with providing search and internet marketing insight to Google.

Twitter: @balihoo