Brad Petersen

SVP, Global Business Development, MatchCraft

Mr. Petersen joined MatchCraft in 2008 as Senior Vice President of Business Development, overseeing both U.S. and international partnerships. Prior to MatchCraft Brad was the Senior Director of Digital Innovation at RH Donnelley and the VP of Business Development at LocalLaunch, focusing primarily on the emerging European local search landscape. Brad has been active in the internet industry since 1996 when he was a member of the startup management team of AutoTrader.com, building out their direct sales force and national sales teams. He also went on to do the same at a number of other successful vertical startups for Trader Publishing Company, such as BoatTrader.com, Parenthood.com, EmploymentGuide.com, RoomSaver.com and others.