March 18-20, 2013 | Westin Copley Place | Boston, MA
Leading in Local - Boston - March 18-20, 2013

Speakers

Brian McCarthy
Brian McCarthy

Chief Product Officer, The Search Agency

As the Chief Product Officer of The Search Agency, Brian oversees all aspects of the development life cycle for both the agency and AdMax® Local products from strategy and early stage business requirements through project evaluation and selection to sequencing and finally development itself. Brian joined The Search Agency in 2011 with the purpose of redefining the product strategy and reorganizing the processes by which The Search Agency builds world class technologies and services. Today the organization has grown to one of the largest independent search agencies in the world with customers in North America, Europe and Asia Pacific.

Brian was most recently VP of Advertising Products at CityGrid Media (an IAC owned company) and, prior to that, was Senior Vice President of Business Development for Revver.com and Vice President of Search for Search123 (a ValueClick company).

After graduating with a BA in Theater Arts from University of Oregon, he taught high school English before transitioning to retail/business and the Internet when he joined Bugle Boy Industries and built their ecommerce business.

Twitter: @brimccarthy

About The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. The company has two core lines of business -- the agency business which provides comprehensive management and execution of clients’ online marketing campaigns, and the AdMax® Local SaaS platform, which is licensed to large partners around the globe to allow them to resell paid search solutions to small businesses. The company is one of the nation's largest and fastest growing search marketing firms – named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte's 2011 Technology Fast 500. Check us out at http://www.thesearchagency.com