Derrick DeCarlo

VP, Strategy, LSN Mobile

Derrick DeCarlo is the Vice President of Strategy and Business Development for LSN Mobile.

Derrick has over 20 years of sales and consulting experience working with local media properties (customers like ABC, Cox, Hearst, Post-Newsweek and Univision). At LSN Mobile, he leads the local media practice working with publisher groups to leverage their new media assets growing audience and revenue. This role has Derrick working with corporate executives, station managers, publishers, news directors and content producers to develop and execute marketing strategies for integrating these mobile services into their operations. Derrick also works with the sales teams on mobile marketing campaigns generating true sales success – even more so in the tough economy with the need for advertisers to reach consumers every way possible across multiple media channels simultaneously. Previously Derrick developed and executed convergent marketing programs (Local Experts, Home & Garden, and Health Connections) for television stations that combined television stations' on-air and online assets. Prior to joining LSN Mobile, Derrick worked in the technology industry helping Fortune 500 companies develop and execute their IT strategies.

Twitter: @derrickdecarlo