March 18-20, 2013 | Westin Copley Place | Boston, MA
Leading in Local - Boston - March 18-20, 2013
Leading in Local - Boston
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LEADING IN LOCAL The 'Gold Standard' Conference Series for the Interactive Local Media Community

LEADING IN LOCAL: The National Impact, gathered more than 400 local interactive media leaders in Boston, March 18-20, to zero in on how local has evolved as an important channel for small businesses and national players who are targeting locally.

The conference showcased the success of companies from across the local media arena, including industry leaders Google, Foursquare, Dex One, AOL/,, AutoTrader, Hearst Newspapers, LivingSocial, NPR, Gatehouse Ventures and others.

This conference was also about the culture of innovation that is transforming "local" media – everything from native advertising to mobile services. Two special sessions highlighted the innovation at the local level.

  • Keynote by HubSpot CEO Brian Halligan. Halligan's motto is "create marketing that people love."
  • Entrepreneur David S. Kidder, who will present top lessons from his new bestseller, The Statup Playbook.

Even if you were not among those who came to Boston for LEADING IN LOCAL, you can still soak up much of the knowledge, ideas and tremendous energy that emanated from the stage and exhibit hall, and throughout the hallways.

  • Check out the session blogs posted by the BIA/Kelsey team of analysts throughout the conference on our Local Media Watch blog.
  • Visit our photostream on Flickr for images of speakers, sponsors and attendees.
  • Access session videos and speaker presentations. Order the video today.

Photo Gallery

Photo Gallery

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Get Ready for 2014!

The National Impact 2014
May 7-9, 2014
Atlanta, GA

Get details when they become available.

Email Us to Learn More!

Conference Video

Explore all the sessions and great speakers from LEADING IN LOCAL: The National Impact.

Purchase access to the conference video now and hear from industry leaders from Google, Foursquare, DexOne, AOL/,, AutoTrader, Hearst Newspapers, LivingSocial, NPR, Gatehouse Ventures and others. Get Video

Attendee Info

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Featured Speakers

Court Cunningham
Court Cunningham

CEO, Yodle

Michael Page
Michael Page

VP, Revenue Services & Analytics,

Mitch Spolan
Mitch Spolan

SVP, National Sales, LivingSocial

Cindy Stockwell
Cindy Stockwell

EVP, Chief Media Officer, Hill Holliday

See All Speakers...

Awesome. Energetic. Inspiring.

That's How Attendees Described Last Year's Event

“The BIA/Kelsey ILM East conference has been one of the best opportunities for learning and networking that I have had in quite some time. Being able to connect with actual decision makers has been huge for my business and I look forward to being a regular attendee in the future.”
— Ray Abram , CEO,
“So many conferences are only good for networking. Yours has it all…great information, debate, data, and you always seem to be ahead of the curve. Good conferences are very difficult to plan and program. You guys know how to do it!”
— Jere Doyle, Entrepreneur, Advisor, Investor

“That was an awesome show! I've been to other conferences and this was the best conference I've ever been too. This was my first BIA/Kelsey show, so I'm planning on attending as many as I can from now on. The flow of the show was good for networking, meetings, and listening to insightful domain experts. I'm glad there were all decision makers there... talking to the right people is important.”
— John Vitti, Cofounder and CMO, Mobile Spinach
Mobile Spinach