LEADING IN LOCAL The 'Gold Standard' Conference Series for the Interactive Local Media Community
BIA/Kelsey's LEADING IN LOCAL conferences are the definitive events
on local digital advertising and marketing. Join us in Boston, March
18-20, for LEADING IN LOCAL: The National Impact, where we
will zero in on how local has evolved as an important channel not
only for small businesses, but for national players who are targeting
LEADING IN LOCAL: The National Impact will look closely at how national's local play is having an impact on all organizations with a vested interest in the interactive local media space, including:
- Media companies/publishers
- Search engines
- National brands
- Local marketing solution providers
- Digital marketing technology developers
- Local and SMB advertisers
Showcasing the success of companies from across the local media arena, LEADING IN LOCAL: The National Impact will feature industry leaders as Google, Foursquare, Dex One, AOL/Patch.com, Cars.com, AutoTrader, Hearst Newspapers, LivingSocial, NPR, Gatehouse Ventures and others.
This conference is also about the culture of innovation that is transforming "local" media - everything from native advertising to mobile services. Two special sessions draw out the innovation at the local level.
Keynote by HubSpot CEO Brian Halligan. Halligan's motto is "create marketing that people love."
Tuesday, March 19, 1:30 pm
Entrepreneur David S. Kidder, who will present top lessons from his new bestseller, The Statup Playbook.
The BIA/Kelsey Next Wave Forum
Tuesday, March 19, 4:15 pm