Agenda - Wednesday, March 23

Day One | Day Two | Day Three

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7:30 am - 8:30 am Networking Continental Breakfast – Sponsored byMarchex

ALL MORNING SUPERFORUM: The Local Offers Revolution: Group Buying, Promotions, Flash Sales and SMB Services

8:30 am - 9:00 am
Group Buying By the Numbers

Moran

What kind of offers do best? How are they best positioned? What kind of deal publisher is winning on a market-by-market basis? BIA/Kelsey analysts will cover all this and more, joined by Yipit’s Jim Moran, one of the best analysts in the space.
Jim Moran, Cofounder, Yipit
Moderator: Bobbi Loy-Luster

9:00 am - 9:30 am
Headliner: Eric Eichmann, COO, LivingSocial

EichmannLivingSocial is one of the most exciting companies in deal a day and is now taking the space in new directions via personalization and verticalization. The company’s relationship with Amazon has paid off in a big way — 1.3 million offers sold in one day. We’ll hear about the secret to LivingSocial’s success from COO Eric Eichmann.
Moderator: Tom Buono

9:30 am - 10:00 am
Going Vertical with Deals

Bedoya
Hills
Richardson

The next wave of deals is bound to go more vertical: geographically, toward the suburbs; demographically, toward men, various age groups and incomes; and toward various kinds of deals. Pushing the envelope are Citysearch, Cox Search, via Kudzu, and Gilt City, a company carved out of Gilt Groupe.
Juan Pablo Bedoya, Senior Director, Citysearch
Rhonda Hills, VP and CMO, Kudzu.com
Nate Richardson, President, Gilt City
Moderator: Matt Booth

10:00 am - 10:30 am Refreshment Break Yext

10:30 am - 11:00 am
Group Buying and Media Partners

Hendricks
Kalb
Kelt

Media partners bring context to group buying, and, in some cases, higher quality and more targeted users. Learn how these white-label providers deliver extra value to partners via technology, analytics and marketing.
Jimmy Hendricks, CEO, Deal Current
Ken Kalb
, CEO, Analog Analytics
Jonty Kelt
, Cofounder and CEO, Group Commerce
Moderator: Steve Marshall

11:00 am - 11:30 am
Driving Promotions for Small and Regional Businesses

Boutin
Evans
Ransom

The actual currency in group buying may not be the deal so much as the small business account. How can publishers extend their small business accounts to include the gamut of local promotions, from coupons and gift certificates, to sweepstakes and online sales.
Jim Boutin, Cofounder and COO, Local Thunder
Perry Evans, CEO, Closely
Victoria Ransom, Founder and CEO, Wildfire Interactive
Moderator: Bobbi Loy-Luster

11:30 am - 12:00 pm
Deal Universe: The Big Picture for Coupons and Sales

Costello
Doyle
Green

In the end, how different is deal a day and flash sales from the multibillion-dollar industry? And the broader leads industry? What do the “young turks” of deals need to know about major accounts? RedPlum and Prospectiv are among the leaders in the next generation of direct marketing.
Brian Costello, GM and VP, Digital Media and The RedPlum Network, Valassis Communications
Jere Doyle, Founder, President and CEO, Prospectiv
James Green, CMO, Travidia
Moderator: Peter Krasilovsky

12:00 pm – 12:15 pm
Closing Comments



BIA/Kelsey’s analyst team will sum up the learnings and present next steps for local in this important summary session.

END OF CONFERENCE

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©2011 BIA/Kelsey. Return to main company Web site.


Keynote Speakers

David Weinberger David Weinberger, Author and Senior Researcher, Berkman Center for Internet & Society, Harvard University
Gail Goodman Gail Goodman, CEO, Constant Contact
Evan Cohen Evan Cohen, GM, Foursquare
Eric Eichmann Eric Eichmann, COO, LivingSocial
More speakers...

Local Media Watch Blog

Angie’s List Goes 'Mobile First'  [11/20/2014] By Peter Krasilovsky

Conference Video: How Much Mobile Local Ad Spend Is From SMBs?  [11/19/2014] By Mike Boland

Big Data For Small Business: Backstage Pass at SMB Digital Marketing  [11/17/2014] By Mike Boland

Leading in Local Update: 50 Speakers Are Set (Dec. 3-5, SFO)  [11/13/2014] By Peter Krasilovsky

Conference Preview: Marketing Automation Goes Local  [11/13/2014] By Mike Boland

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