Agenda - Tuesday, March 22
tips with fellow members of the broadcaster community
and hear specially selected broadcast speakers. You’ll
find you have a lot in common.
am - 8:45 am
BIA/Kelsey analysts as we share what was important — and
why — from Day 1 of ILM East.
has been relied on by SMBs in their transition to digital
media more than Constant Contact. Branching out from
its roots in newsletter and e-mail management, Constant
Contact now works with more than 400,000 SMBs for a wide
range of digital engagement and marketing services, from
social media to online surveys. Chief Executive Officer
Gail Goodman, a leading authority on what works (and
doesn’t work) for SMBs, will share her always candid
it comes to locally targeted advertising, “hyper
relevant” has become the new buzzword. Industry
leaders, representing sites that range from hyperlocal
services such as Patch.com, MomsLikeMe.com and Service
Alley, to major content sources like Associated Content,
will discuss their approaches, their revenue winners,
audience aggregation strategies and challenges.
10:15 am - 10:45 am Refreshment Break
everywhere in local, and refocused on cutting edge geo
search, mapping, and other local apps. Join Google execs
Ben Wood and Lior Ron and Ben Wright of Google Ventures-funded
Trada for a provocative and useful discussion about strategy,
partnerships and competition.
everything in local, from church bingos to U2 concerts.
Learn about the impact of search and social and how local
is being transformed by the new wave in events.
session will focus on the latest tools and best practices
for improving performance and enhancing interactivity
of existing ad platforms. We’ll hear from Greg
Rogers, founder and chief executive officer of Pictela,
about AOL’s Project Devil, a new approach for delivering
a better online advertising experience — more engagement,
less noise and cleaner pages. This session will also
include BCM CEO Dan Hassan, who will discuss how broadcasters
can make their news, weather and sports programming interactive
and cite examples. Tune into this session for some fresh
ideas on leveraging your existing advertising assets.
providing more leads than search in some local categories.
Now it is focusing more and more on local. Maz Sharafi
is a key architect of the local strategy and will discuss
Facebook’s activities — and view of the industry — in
the local level is finally hitting the Web in a major
way. Retail may even be the buzz from this show. See
what’s happening with this top-notch panel.
just for local anymore. National advertisers are geotargeting
in record numbers. Find out what their strategic issues
are in this rare opportunity to hear from two of the
most successful players.
verticals, the decision to use online media comes down
to acquiring high-quality leads. Autos, auto loans, B2B,
real estate and insurance increasingly rely on the burgeoning
leads marketplace. Reply.com is a key driver, channeling
search and other resources.
and Key Mobile Trends
In this rapid
fire session we’ll examine what you need to know
about the next wave of mobile, including breaking news
on mobile payments and more. We’ve carved out three
segments, each representing the top areas of focus in
the rapidly evolving mobile space. We’ll hear from
one speaker per topic, including demos and on stage interviews.
brings together heavy hitters in the mobile space. Comprising
mostly Boston-area companies, this panel of CEOs will
express their candid views on the factors driving innovation
and investment in mobile local media.
7:00 pm - 9:30 pm Sponsored Reception at the MIT Mark Epstein Innovation Gallery
The Epstein Gallery and its exhibits speak to the power of creativity that reshapes our world — a theme that resonates with BIA/Kelsey conference-goers in the ever-evolving fields of digital media, social networking and internet marketing.
BIA/Kelsey attendees will be chauffeured to the Mark Epstein Innovation Gallery for VIP access on the MIT campus. Limousines will be running continuously throughout the evening, allowing attendees to freely explore the gallery’s thought-provoking exhibits.
On two floors of these fantastic exhibits, guests will be treated to live entertainment and a variety of refreshments including the craft of local brewers.
This evening is offered as an inspiration about the possibilities and opportunities offered by science and technology, the latest iteration of memorable gatherings during BIA/Kelsey conferences.
about the MIT Mark Epstein Innovation Gallery are available
Visit the Virtual Conference Website for speaker presentations,
mobile app info, blog coverage, and much more: www.biakelsey.com/ILMEast2011VC
|David Weinberger, Author and Senior Researcher, Berkman Center for Internet & Society, Harvard University|
|Gail Goodman, CEO, Constant Contact|
|Evan Cohen, GM, Foursquare|
|Eric Eichmann, COO, LivingSocial|
Local Media Watch Blog
BIA/Kelsey Video: Location Based Mobile Marketing 101 [8/20/2014] By Mike Boland
MarTech2014: Get Agile, Get Relevant or Get Lost [8/20/2014] By Rick Ducey
Free Webcast: Phone Calls: The True Business Marketing Lead [8/19/2014] By BIA/Kelsey
Empty Seats At Lunch? Mogl Intros Time-of-Day Loyalty Rewards [8/18/2014] By Peter Krasilovsky
Broadcasters Moving Digitally [8/14/2014] By Mark Fratrik
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