Agenda - Monday, March 21
am - 11:45 am
As in the
marketplace, there is a good deal of confusion regarding
how the ad pie is shifting and where the opportunities
lie. Having tracked local advertising for more than 25
years, BIA/Kelsey is the recognized and trusted authority
in this space. In this special pre-conference session,
Chief Executive Officer Tom Buono and Vice President
Mark Fratrik will leave the rhetoric at the door and
offer an unbiased look at the latest advertising trends
having an impact on the values of local media companies.
They will also take a look at advertising category leaders
for the various media. This is sure to be an extremely
useful session for conference attendees.
am - 1:00 pm
Special buffet lunch for clients of BIA/Kelsey’s Continuous Advisory Services with noted social media author David Weinberger. Weinberger has tremendous “street cred.” A quick glance on the Web and you’ll see he’s earned a “five-star” rating from those who have seen and heard him speak. Weinberger will be opening ILM East as the keynote speaker, and we’re lucky enough to have him for an informal Q&A and discussion at our client-only lunch. Mix in the opportunity for dialog with BIA/Kelsey analysts Mike Boland, Matt Booth, Rick Ducey, Mark Fratrik, Peter Krasilovsky, Charles Laughlin, Steve Marshall and Jed Williams, and it makes for a must-attend session.
BIA/Kelsey research team and lead analysts will provide
insight into our local forecasts and analysis for what
to expect in 2011 and beyond.
marketplaces” goes beyond transactions and focuses
as much about conversations, engagement and customer
acquisition. Among the first to recognize this was David
Weinberger, author of several ground-breaking books,
including, “The Cluetrain Manifesto” and “Everything
Is Miscellaneous.” Weinberger will share his special
insight into the local marketplace and new trends for
mobile and local.
was first to market with the “check-in,” which
has become currency in the exploding LBS sector. But
it’s not resting on that early mover advantage — the
check-in is only the beginning. How is Foursquare evolving
beyond twenty-something urban foodies competing for badges
and mayorships? And how does that translate into local
commerce? We’ll hear from General Manager Evan
Cohen, who leads the company’s strategic and operational
gets the money? What segments are hot? What are the risks?
In this session, BIA/Kelsey’s Matt Booth sits down
with former Ticketmaster Chief Executive Officer Sean
Moriarty, who will discuss trends from his current perspective
as entrepreneur in residence at Mayfield Fund.
fast are things moving from horizontal media to vertical
media? What are some of the top patterns? Is it time
to zero in on verticals specifically? And if so, which
ones? These questions and more will be considered in
this insightful research session from AT&T’s
state-of-the-art local portal typically comprises relationships
with many vertical and service partners. What are best
practices for partnerships? How should they develop a
relationship? AT&T Interactive’s Maria Kermath
minds the shop for YP.com, and will candidly discuss
the issues for this critical topic.
speak! We get away from all the hype and focus on what
real, progressive SMBs really want to do with online
and mobile marketing (and how they’ve been doing).
The SMB panel is always a highlight at BIA/Kelsey conferences.
Special thanks to AT&T for assistance in bringing
in Boston-area SMBs.
pm - 7:30 pm Networking Reception in the Exhibit Hall
Visit the Virtual Conference Website for speaker presentations,
mobile app info, blog coverage, and much more: www.biakelsey.com/ILMEast2011VC
|David Weinberger, Author and Senior Researcher, Berkman Center for Internet & Society, Harvard University|
|Gail Goodman, CEO, Constant Contact|
|Evan Cohen, GM, Foursquare|
|Eric Eichmann, COO, LivingSocial|
Local Media Watch Blog
ReachLocal Now Captures SMB Leads from Across the Web [4/27/2015] By Peter Krasilovsky
LMW Issue 19: Google's Mobile Web Strategy Unpacked [4/24/2015] By Mike Boland
Local On-Demand Economy: What's Driving Supply? [4/23/2015] By Mike Boland
$139 Billion in Local Ads: The Word with BIA/Kelsey Chief Economist Mark Fratrik [4/23/2015] By Peter Krasilovsky
Webcast Replay: Crash Course in Call Monetization [4/22/2015] By Mike Boland
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