HD Radio™ Trends

Adoption of HD Radio at the Top 25 Stations

July 4, 2007

Which of the big radio groups are most aggressive in their digital rollouts so far?

BIA Financial Network reports that many of the large groups have already stepped up to HD Radio™.

Among big groups, by far the highest number of stations on the air is Clear Channel, with some 375 airing HD Radio, or about a third of its station holdings. Meanwhile, the groups with the highest percentage of multicasts are Emmis, Greater Media and Bonneville, all with a bit more than half of their stations airing multicast channels now. Clear Channel has 274 multicasts, again the most by number of stations.

Almost 90% of Bonneville stations - 27 of 31 stations - are on the air with HD Radio.

Greater Media is at a 70% rollout, with 14 of 19 stations on the air. About 65% of Emmis' 23 stations have converted, and CBS is at 60% of its 140 outlets. Entercom and Radio One are also above the 50% mark.

The chart below lists the adoption of HD Radio at the top 25 Radio Groups.

This report was prepared for Radio World and uses Ibiquity information. To view Radio World's HD Radio Scoreboard, please click now. The scoreboard is located on page 21.

Note: For more information about this data, call BIAfn at (703) 818-2425 or e-mail info@bia.com.