Aired: Tuesday, Apr. 23, 2013

Summary
In a new report titled, “Sales Transformation: Building a Sustainable Model,” BIA/Kelsey analyzes the rapid changes that have taken place in the digital media sales environment and offers insights into six respected media companies whose sales operations have undergone some degree of change.

Our objective was to establish a common set of best practice examples for similar local media companies looking to advance their own sales organizations. View this webinar where we examined the key takeaways from the report and look at the top five best practices highlighted.

View Webinar Video | PDF of Slides

Aired: Thursday, Feb. 21, 2013

Summary
A new report from the Chief Marketing Officer (CMO) Council reveals that 59 percent of national marketers report that local demand generation is essential to their business growth, yet only 7 percent feel they have effective campaigns in place. The report, titled, "Brand Automation for Local Activation," and conducted in partnership with Balihoo, notes that over-reliance on resources managing a diversified and disconnected marketing mix has created a localization gap that sees local roll-outs of campaigns in days, if not months, after national launches.

View this webinar for an informative session that will discuss the top findings of this research from the CMO Council, Balihoo and BIA/Kelsey. We'll share insights from major retailers that are jumping on local digital marketing initiatives and discuss the industry's most innovative players.

View Webinar Video | PDF of Slides

Aired: Wednesday, Jan. 30, 2013

Summary
During this session, we discussed how mobile local is poised to offer significant opportunities for growth and value generation and offered industry analysis and an insider's view of what is working for location-based mobile advertising. Our lead mobile analyst, Michael Boland, also shared key takeaways from his new mobile advertising report "From National to Local: Mobile Advertising Zeros In".

View Webinar Video | PDF of Slides

Aired: Wednesday, Jan. 23, 2013

Summary
In 2012, transformational shifts continued to occur across the local digital media landscape, as business models advanced to address rapidly maturing consumer and small-business behaviors.

Now, 2013 is off to a fast start, with the industry intensely focused on key acquisitions and major technology investments, rich content distribution, advancements in native advertising and sales channel innovation.

In this slide deck, BIA/Kelsey analysts outline the pivotal activities in local, social, mobile, directional, vertical and video advertising this year.

PDF of Slides

Aired: Wednesday, Dec. 12, 2012

Summary
View this webinar for details on how directory publishers are leveraging the opportunity of the mobile web for themselves and their customers. We examined the expected revenue growth around mobile product segments for the publishing industry and investigate the investments and infrastructure they are building to help their small to medium-sized business (SMB) customers market themselves through the mobile channel.

Note: The findings presented in this webinar are from a joint research study published by BIA/Kelsey, a trusted advisor to local media companies, and dotMobi, makers of the mobile website publishing platform goMobi, titled, “The Strategic Value of Mobile for Directory Publishers.”

View Webinar Video | PDF of Slides

Aired: Thursday, Nov. 29, 2012

Summary:
This past September, the Federal Communications Commission (FCC) initiated a voluntary incentive auction of broadcast TV spectrum. The auction, aimed at repurposing broadcast television spectrum for mobile broadband use, sets in motion a flurry of rulemaking on the FCC's part and a series of discussions for broadcasters and associated parties. However, it will all come down to one thing: Will broadcasters decide to sell or not?

Before deciding whether to participate in the auction or continue to operate, it is very important for broadcasters to fully examine the FCC's proposals, the options available, and how reorganization of the broadcast television band post-auction will affect stations. This examination was the focus of this webinar.

Join Wiley Rein and BIA/Kelsey for an in-depth look at the auction and repacking proposals. Our goal will be to answer many top of mind questions such as, now that the FCC has begun writing the rules for the reverse auction of the television spectrum, what does it mean for local television stations? Will this reverse auction lead to enough revenues to make it worthwhile to cede all or some of the spectrum that is presently being used? Will those revenues be enough to compensate moving to the VHF spectrum? We will also leave time for your questions so please have them ready or submit them when you register.

View Webinar Video | PDF of Slides

Aired: Wednesday, Nov. 14, 2012

Summary:
As 2013 quickly approaches, national brands must determine aggressive but solid budget and sales plans for the competitive local environment. There are some common problems marketers run into when organizing local campaigns: lack of market, consumer and media data; lack of integrated strategy between national brands and their local marketing affiliates, especially around digital/mobile; and lack of reporting and metrics. This webinar focuses these issues from the perspective of how they can be efficiently solved.

View this webinar to see BIA/Kelsey and Balihoo examine local revenue opportunities from every direction, from marketing breakdowns, to market forecasts and trends and proven strategies.

View Webinar Video | PDF of Slides

Aired: Thursday, Nov. 8, 2012

Summary:
BIA/Kelsey's Local Commerce Monitor (LCM) survey of U.S. small and medium-sized businesses (SMBs) reveals interesting new trends in how small businesses are allocating their marketing dollars.

View this webinar for an in-depth analysis into latest wave of our survey (LCM Wave 16, Q3 2012). Explore the findings and the implications they have on the latest trends for local media and SMB solution providers. Also preview the data that will be presented at BIA/Kelsey's upcoming ILM West ("Leading in Local") conference, taking place Dec. 4-6, in Los Angeles.

View Webinar Video | PDF of Slides

Aired: Tuesday, Aug. 28, 2012

Summary:
Small-business media choices were once very simple. Yellow Pages. Radio. Newspapers. Direct Mail. And each had one, maybe two providers vying for the SMB's ad dollar. Today's small business has to sift through a far more complex media matrix. Digital presence. SEM/SEO. Social media. Pay per call. Online video. Each solution has myriad providers, all claiming supremacy.

This has created a "paradox of choice," where faced with a confusing array of options, the small business makes no choice at all. Paradoxically, this confusion represents a huge opportunity for local media sales organizations.

In this webinar we examined how today’s sales consultants need to assume the role of "trusted advisor" to help buyers make informed decisions about the solutions that are best for them. To do this well, consultants must be able to help their clients establish their buying criteria and then overlay those objectives with their ad portfolio to develop a successful plan. With a focus on making the client’s business successful, the sales consultant establishes his/her value and builds an effective partnership.

View Webinar Video | PDF of Slides

Aired: Wednesday, June 20, 2012

Summary:
The professional world of local media sales is continuously evolving. As always, the best sales jobs are competitive. Additionally, sales consultants must now have a thorough understanding of the new interactive, social and mobile ad platforms so they can effectively package and sell comprehensive traditional and digital portfolios. So, how's it all going, and where are the greatest challenges and opportunities?

BIA/Kelsey and Hawthorne Executive Search conducted an online survey and a series of in-depth conversations with sales associates across the local media spectrum — Yellow Pages, broadcast, local search —to gain a deeper understanding of how the sales force experiences its job every day and to offer a rare glimpse into the sales rep psyche.

During this webinar, we shared takeaways from this revealing survey. We answered questions such as, how competitive is it out there for the best jobs? What are local business owners saying yes to? What do quality salespeople expect in terms of compensation? What are the challenges of selling digital media? What is the impact of the digital expansion on SMBs?

View Webinar Video | PDF of Slides

Aired: Wednesday, May 23, 2012

Summary:
When you are competing for ad revenue on the local level, every dollar counts. How do you find it all?

In this webinar BIA/Kelsey previewed its 2012 local market advertising revenue reports and forecast, Media Ad View. Covering 12 media, 12 ad categories and 94 detailed business categories, these reports monitor market-by-market advertising spending by media for the most recent year and five years forward , for every local market. The reports provide a detailed picture of the spending in each market around business categories like automotive, education, financial/insurance, general services (i.e., legal, accounting, design), government/political/religion, health care, leisure/recreation, media, real estate, restaurants, retail and technology/telecommunications.

View this webinar to get valuable information that will help you identify competitive forces in your market and make informed sales and business planning decisions.

View Webinar Video | PDF of Slides

Aired: Tuesday, May 22, 2012

Summary:
BIA/Kelsey recently predicted mobile local search volume will surpass desktop local search for the first time in 2015. As mobile local search queries rise, so will related advertising revenue. In fact, BIA/Kelsey forecasts mobile local search revenues to grow at a compound annual growth rate of 160.4 percent, from $400 million in 2011 to $3.2 billion in 2016.

During this webinar, BIA/Kelsey industry analysts offered a rapid fire review of the hottest trends in mobile media today, like the increase in mobile ad revenues, the “native” development paradigm, the intersection of mobile and social and what’s driving investment in mobile.

View Webinar Video | PDF of Slides

Aired: Wednesday, May 2, 2012

Summary:
BIA/Kelsey held a webinar offering insights from our revealing new report, "$100B Valuation: Can Facebook Support It ... and How?"

This webinar offers an analysis of how the Facebook valuation affects your market position and whether the company is indeed ushering in new standards for valuing media and technology companies. BIA/Kelsey presented its modeling of Facebook's financial performance and CEOs from leading social media/marketing/commerce companies described how they envision the social network evolving and assessed the implications for the local marketplace.

Guest panelist included Victoria Ransom, CEO, Wildfire; Niel Robertson, CEO, Trada; and Peter Vogel, Co-founder, Plink.

View Webinar Video | PDF of Slides

* The Facebook Report can be purchased; click for details. This report is available to subscribers of BIA/Kelsey's Social Local Media (SLM) program. To access the report, SLM clients can log in to BIA/Kelsey's Client Resource Center with their user ID and password to view the report.

Aired: Thursday, Mar. 1, 2012

Summary
The interactive local media phenomenon is growing, and the dollar shift backs it up. More than $24 billion dollars will be spent on it during 2012. At this point, major national advertisers are using online and mobile media to target locally. Moreover, 26 percent of local SMB budgets are likely to be allocated to digital/online media over the next 12 months. Watch this webinar to view BIA/Kelsey analysts Peter Krasilovsky, Mike Boland and Jed Williams review "15 Game Changing Trends in Interactive Local Media," using as their template, the agenda from ILM East, the industry's largest and most prestigious local event series.

View Webinar Video | PDF of Slides

Aired: Monday, Feb. 13, 2012

Summary
Ted Leonsis, owner, Monumental Sports and Entertainment, sees the powerful synergies of social, mobile and video operating as the new "killer platform" in the digital universe. Enhancing these technologies are advancements in segmentation and specialization that are driving unprecedented levels of audience targeting. The combination of these factors is having a significant impact on local economies — it is a revolution.

View this webinar to see what could this mean to your business? During this roundtable webinar with BIA/Kelsey analyst Jed Williams, Ted explains the biggest opportunities on the horizon; what drives the next generation of commerce; and what is next for social, mobile and video.

View Webinar Video | PDF of Slides

Aired: Thursday, Jan. 19, 2012

Summary
The past year featured transformational shifts across the local online media landscape, as new business models emerged to address rapidly changing consumer and small-business behaviors. Given how eventful 2011 was, it's hard to imagine 2012 topping it. But recent experience tells us that if anything, change is accelerating. For a look ahead to the biggest trends and opportunities for 2012, BIA/Kelsey's media analysts held a one-hour webinar. Our analysts offered their picks and predictions for the developments, players and categories that will matter in 2012.

View Webinar Video | PDF of Slides

Aired: Wednesday, Dec. 21, 2011

Summary
Global economic pressures; the shift to online, mobile and social platforms; changing local ad buying behaviors are driving significant changes in the directory industry. For further insight into these topics, view this webinar where Global Yellow Pages coauthor Charles Laughlin, senior vice president, program director, BIA/Kelsey will discusses top line forecast findings and offers an overview of what can be found in the Global Yellow Pages™ Report.

View Webinar Video | PDF of Slides

Aired: Wednesday, Nov. 16

Summary
View our webinar to explore the local market activities across the country and track the shifting local ad dollars. According to our recently updated U.S. Local Media Forecast, local online/digital media revenues will reach $23.3 billion in 2011. This represents 17.2 percent of total local advertising revenues. By 2015 that share will increase to 25.4 percent.

View this webinar to get valuable information that will help you set accurate and comprehensive budgets for 2012. Everyone who watches this webinar will also receive a special offer on purchasing a Media Ad View report(s) for their market.

BIA/Kelsey analysts speaking:

• Mark Fratrik, Vice President
• Omar Wardak, Senior Researcher
• Steve Passwaiter, Vice President, Business Development

View Webinar Video | PDF of Slides

Aired: Wednesday, Nov. 2, 2011

Summary
"Local" has been considered the new frontier in digital marketing for 16 years. And BIA/Kelsey has been at the forefront of analyzing digital efforts in local, and the hundreds of millions of dollars that have been invested by search engines, newspapers, directories, broadcasters, broadband, coupon and deals companies, social media companies and others. In this webinar, BIA/Kelsey analysts discuss the new wave of commerce-centric solutions—encompassing location-based services, geotargeting, deals, online coupons, customer engagement and retention solutions—that are enabling local advertisers to realize the long-standing promise of local interactive media to promote and grow their business.

View Webinar Video | PDF of Slides

Aired: Thursday, Oct. 20, 2011

Summary
An Introduction to Video Local Media (VLM) CAS, BIA/Kelsey's Evolved DSB Program

Television and radio broadcasting has established the unique value of audio and video media in the local market. Recently, though, it has become clear that "broadcasting" has morphed from local over-the-air broadcast television stations into multiple forms of video being displayed on heterogeneous networks and devices video and audio services. Complementing the services of local broadcasters, these emerging business models among offline and online video media are changing the rules of engagement in local markets in terms of audiences, advertisers and media.

To reflect market inflections, disruptions and economic opportunities, BIA/Kelsey is evolving its Digital Strategies for Broadcasting (DSB) advisory service to offer a new focus on the business and technology strategies in local video networks, devices, content market segments. This program will reflect this focus by being renamed, Video Local Media (VLM).

Listen to this webinar to learn more about what is going on in the video market, as well as to hear the coverage topics and research this new program will bring to the market.

BIA/Kelsey analysts speaking:

• Rick Ducey, Program Director and CSO
• Steve Passwaiter, Business Development VP

Aired: Thursday, Aug. 4, 2011

Summary
SMBs around the world use an increasingly complex mix of traditional and digital marketing tools and technologies. Indeed, BIA/Kelsey research shows that SMBs now use 4.6 different media for local advertising and promotion, up from 3.1 in 2009. What does this mean for local media players?

On Thursday, Aug. 4, will hosted a webinar about the new landscape and best practices for SMB marketing and the opportunities for directory publishing, local search, coupons, group buying, newspapers, location-based services, social media and more.

View Webinar Video | PDF of Slides

Aired: Thursday, June 2, 2011

Summary
Deals are perhaps the biggest phenomenon to hit local commerce in years. As a "no-money-down" medium, they've leaped ahead to become a major source of new small-business accounts.

On Thursday, June 2, BIA/Kelsey held a special webinar on transactions and deals, "The Power of Transactions: The Next Wave for Deals," featuring deals industry authority Jon Sofield and BIA/Kelsey's president Neal Polachek. This highly informative webinar introduced our new Deals 3D conference, which takes places July 18-19 in San Francisco, and answered many of the questions about the next 18 months in the deals ecosystem.

View Webinar Video | PDF of Slides

Aired: May 19, 2011

Summary
Digital innovations and competitive business activities are driving significant changes in the radio, television and newspaper industries. How are you staying on top of the ever changing landscape?

BIA/Kelsey’s Mark Fratrik and Georgina Santilli discussed :

• Top-line results from our forecast of the radio, television, newspaper, interactive, mobile and social industries – where we see things going in the next few years and why, and
• Data and functionality overview of MEDIA Access Pro™ – how users can effectively and efficiently keep a finger on the pulse of all broadcast media activities and discover opportunities.

View Webinar Video | PDF of Slides

Aired: Feb. 24, 2011

Summary
BIA/Kelsey's newest continuous advisory service, Social Local Media (SLM), examines the growing and dynamic social media ecosystem from a comprehensive set of local perspectives. This webinar answers twelve important questions about how this landscape is evolving and discusses what businesses need to know to integrate social into their offerings and ultimately capture their share of socially driven local advertising and marketing revenues.

BIA/Kelsey analysts speaking:

• Neal Polachek, president, BIA/Kelsey
• Jed Williams, program director, Social Local Media
• Andrew Shotland, LocalSEOGuide.com, associate program director, Social Local Media

View Webinar Video | PDF of Slides

Aired: Feb. 10, 2011

Summary
Local has been city guides. It has been local search. It has been directory. But now local has finally hit home at the retail level as well. In ever growing numbers, retailers are leveraging the latest in online and mobile features such as Facebook pages, Twitter, pay per call, request for quote, coupons, flash sales and deal a day.

What does all this mean for retailers, vendors and consumers? During this webinar, BIA/Kelsey analysts answered these questions by discussing:

• Trends in local merchant use of online and mobile
• Social media growth and activities
• Highlights from BIA/Kelsey's latest Local Commerce Monitor data on online/mobile adoption

This webinar also previewed the exciting retail components of our upcoming conference, Interactive Local Media East (March 21-23, Boston). Attendees of the webinar, who have not yet registered for the conference, are offered a special registration promotion to attend ILM East

BIA/Kelsey analysts speaking:

• Peter Krasilovsky, program director, Marketplaces, and ILM East conference co-chair
• Steve Marshall, director, Research
• Jed Williams, program director, Social Local Media

View Webinar Video | PDF of Slides

Aired: Tuesday, Jan. 11, 2011

Summary
The past year brought seismic changes across the local online media landscape, from the explosion of deal a day to the arrival of mobile local search to the surge in social media marketing. So what's ahead in 2011? Will it be as momentous a year as 2010? Where should media businesses focus their attention? What new players or business models will emerge?

For a look ahead to the biggest trends and opportunities 2011, this webinar brought together BIA/Kelsey’s media analysts to discuss their top picks and predictions for the developments, players and categories that will matter in 2011. The webinar discussion included insights on both online (local, social, classifieds, mobile) and traditional media (radio, television, Yellow Pages, newspaper.)

View Webinar Video | PDF of Slides

Aired: Wednesday, Nov. 3, 2010

Summary
On Wednesday, Nov. 3, 2010, BIA/Kelsey held a Webinar preview of Interactive Local Media 2010. BIA/Kelsey's Peter Krasilovsky led the discussion that was part data presentation, and part analyst round table. Among the items discussed were changing ways people are consuming mobile content, the viability of check-in services, social media, and the daily deals/group buying phenomenon.

View Webinar Video | PDF of Slides

Aired: Wednesday, Aug. 11, 2010

Summary
BIA/Kelsey has been at the forefront of studying, analyzing and mandating change in the Yellow Pages industry. This webinar discussed these industry changes. BIA/Kelsey’s Charles Laughlin, senior vice president and program director, The Kelsey Report® led the presentation and discussion to:

• Review the fundamental challenges facing the global Yellow Pages industry
• Provide an analysis of what the drivers of the digital shift will be
• Discuss the new drivers of the Yellow Pages business, with a focus on the
  building blocks of a diversified operation

The webinar also provided a preview of the Directional Media Strategies 2010 conference that took place in Dallas, Texas, Sept. 14-16, 2010. BIA/Kelsey’s DMS annual conference is the definitive executive event for and about the global Yellow Pages industry.

View Webinar Video | PDF of Slides

Aired: Wednesday, Aug. 11, 2010

Summary
The growth of digital media has transformed the broadcast industry. Advertisers and consumers are no longer going to just one space for news, information and entertainment. IP video, mobile, social media and other digital media are taking engagement to new levels, and competing with traditional media for viewers and ad revenues. Successful media companies have recognized the silos for distributing content to consumers and selling to advertisers have been abandoned for integrated solutions and offerings.

During this Digital Strategies for Broadcasting Webinar, "The Drivers of Local Media Transformation," our team of media experts:

• Discuss what is driving changes in media and identify six steps to transformation
• Highlight data from BIA/Kelsey's recent "Local Media Forecast"
• Examine the digital media experience and what that means for broadcasters
• Preview the upcoming Digital Strategies for Broadcasting 2010 conference

Speakers
Neal Polachek, President, BIA/Kelsey
Rick Ducey, Chief Strategy Officer and Program Director, Digital Strategies for Broadcasting
Mark Fratrik, Vice President, Research
Steve Passwaiter, Vice President, Business Development

View Webinar | Listen to a MP3 audio | PDF of Slides

Aired: March 16, 2010

Summary
To be successful in today's market, traditional media outlets must evolve to participate in more areas of the media ecosystem and develop multiplatform, multiple revenue strategies. This requires new workflows, partnerships, business models and resources. It also requires detailed analysis of emerging trends impacting the industry and your company's strategy.

To provide a comprehensive and authoritative view of the changes in the local media landscape, BIA/Kelsey recently released (published March 2010) its U.S. Local Media Forecast. According to this forecast, local advertising revenues for television and radio are expected to reach $34.3 billion in 2014, up from $29.9 billion in 2009. This growth represents a compound annual growth rate (CAGR) of 2.8 percent. Digital revenues for these media are expected to grow at a 17.8 percent CAGR during the same period, illustrating the continued shift toward digital media.

For media companies interested in the growing shift to digital media, join our leading analysts as they review the latest data from our Local Media Forecast, provide an overview of the impacts on the media industry and discuss the latest advisory service and conference from BIA/Kelsey, Digital Strategies for Broadcasting.

Speakers
Rick Ducey, Chief Strategy Officer and Program Director, Digital Strategies for Broadcasting
Mark Fratrik, Vice President, Research
Steve Passwaiter, Vice President, Business Development

View Webinar | Listen to a MP3 audio | PDF of Slides

Aired: February 25, 2010

Summary
On Thursday, Feb. 25, 2010, BIA/Kelsey held a Webinar preview of Marketplaces 2010. Program Director Peter Krasilovsky, BIA/Kelsey President Neal Polachek and Mobile Local Media Program Director Michael Boland went through what attendees should expect to find at the 2010 conference.
  
View Webinar | Listen to a MP3 audio | PDF of Slides

Aired: December 17, 2009

Summary
During this Webinar our panel of speakers and analysts cover traditional media (radio, television and newspaper) as well as online media (interactive media, online classifieds and mobile). In a roundtable discussion, they review and analyze 2009 and look ahead to 2010 - providing a selection of predictions that cover several categories local media.
  
View Webinar | Listen to a MP3 audio | PDF of Slides

Aired: October 15, 2009

Summary
BIA/Kelsey analysts Matt Booth and Steve Marshall will present the SMB advertiser's view of E-Mail, Reputation and Presence Management (ERPM). This webinar will feature data from BIA/Kelsey's Local Commerce Monitor study, and will include feedback from SMBs currently using alpha and beta releases of several ERPM platforms. Learn what's valuable, how businesses use ERPM and what future features they are looking for to help them manage digital word-of-mouth.

View Webinar | PPT of Slides | PDF of Slides

Aired: October 14, 2009
 
Summary
The rapid growth of digital word-of-mouth through online reviews and social media presents a challenge for small and medium-sized business owners, who are not typically involved in, and are often unaware of, the online conversations taking place among consumers.

 BIA/Kelsey predicts this is about to change as SMBs adopt more sophisticated marketing practices that require advanced communications platforms for e-mail, reputation and presence management (ERPM).

During this Webinar, BIA/Kelsey Senior Vice President Matt Booth, is joined by Alex Hawkinson, Founder, SMBLive and Matthew Berk, Executive VP, Product Engineering, Marchex, to provide an in-depth look at the unfolding business, market and what it means. The panelists will discuss the latest revenue forecasts, challenges facing SMBs, as well as how technology and partnerships can evolve to better enable businesses to respond to consumers' opinions, concerns and requests.
  
View Webinar | Listen to a MP3 audio | PDF of Slides | PPT of Slides

Aired: September 17, 2009

Summary
For traditional media companies competing in a local environment for sales, it is not enough anymore to know your products. The old sales methodology was designed for a time when things were different. Now, traditional media has blended with digital media, which has expanded the media portfolio.
To meet this expanded portfolio the current sales approach needs to adapt to better diagnose advertiser needs and present a more effective media solution that seamlessly blends the strengths of traditional and digital media. What's more, to be as effective as possible, sales teams need to implement a consultative multimedia approach that is customer-focused and employs benefit-driven sales messages.

During this Webinar, BIA/Kelsey experts discuss ways media companies can expand the skills and expertise of their sales teams and discuss the Passing Lane sales training program designed to address the challenges of the new media landscape and provide a multiproduct sales system designed for high-volume local media sales teams.

Speakers
Steve Passwaiter, Vice President, Business Development, BIA/Kelsey
Michael Taylor, Director, Business Development, BIA/Kelsey
Rob Weisbord, Regional Group Manager/Director of Digital Initiatives, Sinclair Broadcasting
Gayle Jones, Director, Strategy and Business Intelligence, Berry
  
View Webinar | Listen to a MP3 audio | PDF of Slides

Aired: August 20, 2009

Summary
BIA/Kelsey reports that the interactive share of local advertising spending will more than double from 9% in 2008 to 22.2% in 2013. What does this share shift mean for television and radio? Do you have all the facts necessary for accurate year-end planning & budgeting?
For radio and television stations competing in a local environment, it is critical to have the ability to track shifting local ad dollars so you can know what your competition is doing, as well as identify new opportunities in the local market. To help broadcasters operate successfully in the new advertising landscape, BIA/Kelsey experts have developed the Media Ad View reports, market-by-market advertising forecasts across 12 media categories If your business is interested in learning more about Media Ad View and how to identify where the shifting ad dollars and your competitors are going, please view this free webinar.

Speakers
Steve Passwaiter, Vice President, Business Development
Mark Fratrik, PhD, Vice President
Stephen Marshall, Director of Research
Neal Polachek, CEO, The Kelsey Group

View Webinar | PDF of Slides

Aired: August 12, 2009

Summary
Rapid technology innovation and significant financial pressures are causing both consternation and inspiration across the global Yellow Pages industry. If you would like to understand how industry leaders are overcoming their biggest challenges and capitalizing on their biggest opportunities, please check out our free webinar.
There is no question that 2009 has been the most challenging year ever for the global Yellow Pages business. The tough economy has accelerated the pace of the shift from print to online platforms. Publishers must think strategically and act decisively to secure their role in the future of this industry.

During this webinar our analysts cover the top five challenges and opportunities for global Yellow Pages publishers.
The presentation also provides a preview of the upcoming Directional Media Strategies 2009 (DMS '09) conference, which takes place in September in Orlando, Florida. Charles Laughlin, Senior Vice President and Program Director of The Kelsey Report® advisory service and DMS '09 Conference Chairman will provide additional context for the discussion by offering a sneak peek at BIA/Kelsey's recently published Global Yellow Pages™ 2009 report, the most comprehensive fact book about the worldwide directory publishing industry.

Speakers
Charles Laughlin SVP & Program Director, The Kelsey Report
Matt Booth, SVP & Program Director, Interactive Local Media
Nancy Augustine, SVP, Association of Directory Marketing
Bill Dinan, President, Telmetrics

View Webinar | Listen to MP3 audio | PDF of Slides

Aired: August 6, 2009

Summary
The introduction of more user-friendly smartphones is ushering in a new mobile paradigm where devices now offer an Internet experience that is as easy as traditional voice connectivity. The implication is that users will increasingly turn to their smartphones for local commercial and social search experiences.

During this webinar our analysts explore how businesses can get the local edge in mobile, review revenue projections over the next five years, and cover topics such as advertising, text messaging, cell phone use, geotargeting and more.

The presentation covers the challenges businesses are experiencing as well as an overview of the growth of mobile use and its connection to local commercial / social search. Michael Boland, Program Director of BIA/Kelsey's Mobile Local Media advisory service presents ideas on how businesses can maximize mobile at the local level, covering cases where applicable.

Speakers
Michael Boland, Program Director, Mobile Local Media
Neal Polachek, CEO, The Kelsey Group

View Webinar | Listen to MP3 audio | PDF of Slides | Webinar Q&A (PDF)

Aired: June 24, 2009

Summary
In May 2009, BIA hosted the highly successful Winning Media Strategies conference that focused on the aggressive action broadcasters must take to develop a strong digital strategy. If you missed this event, you still have an opportunity to learn from the discussions. Join our media pundits on this Webinar as they discuss in a rapid-fire round table the core topics from the conference as they relate to companies in the television, radio and newspaper industries.
 
View Webinar | PDF of Slides

Aired: May 5, 2009

Summary
The next several years the advertising pie is expected to decline. With so many new media companies and devices emerging, radio, TV and newspaper companies will be fighting for market share rather than trying to grow overall ad revenues. In order to grow your business during this period your company must develop multiplatform strategies to diversify your business models and build multiple revenue streams. This is made tougher by the necessary response to the tight ad market in terms of budget cutting, employee reductions and less tolerance for risk taking.

This webinar presents revenue forecasts by media platform; best management practices and case studies to assist you in developing your own revenue growth strategies.

View Webinar | PDF of Slides

Aired: March 9, 2009

Summary
Mobile local is in the spotlight during Day 3 of the Marketplaces 2009 conference (March 16-18 in Los Angeles). The conference's Mobile SuperForum will zero in on local mobile applications, bringing together key industry leaders to figure out what's real, what's not, and the best strategies for building mobile search products. In advance of the conference, The Kelsey Group conducted a webinar on Monday, March 9 at 2 p.m. EDT to preview the Marketplaces 2009 Mobile SuperForum, and to learn more about BIA/Kelsey's Mobile Local Media (MLM) advisory service and the mobile opportunity for local media players.

View Webinar | PDF of Slides

Aired: February 25, 2009

Summary
Unlike television, there is no existing national radio program-schedule database. Yet, there are more than 10 times the number of radio stations than TV stations in the US. For radio broadcasters, the development of an Electronic Program Guide that serves mobile receivers and helps to provide listeners with detailed program information represents a powerful tool to help better target programming and advertisements, as well as engage listeners throughout the day. The NABFASTROAD HD Radio EPG project is intended to develop its guidelines and technology in a coherent, industry-wide fashion, with input from all stakeholders.

To help keep all radio broadcasters informed, BIA/Kelsey, in association with NAB, Broadcast Signal Lab and Unique Interactive put together this webinar.

View Webinar | PDF of Slides

The radio industry has gone through substantial changes over the years. And with the rise of HD Radio, satellite radio and internet streaming, the industry continues to present a dynamic array of challenges to broadcast owners, operators and investors. During this BIA Webinar, industry experts frame the current market environment for the radio industry, the financial picture, as well as provide case studies of where and how radio is succeeding, and what the future for the industry holds. Part of this Webinar includes a detailed slide presentation, while another aspect is an in-depth discussion with professionals from across the industry.

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Summary
With broadcasters and other media companies facing increased competition and declines in traditional advertising, the search is underway for other channels to help improve customer engagement and expand revenue sources. To many, going mobile is the next frontier for the broadcasting industry. Already many companies have embarked on defining their mobile strategy. Over the last few years, companies like the BBC finalized their mobile strategies, putting on-demand rich-media content at its core, with user generated content. Others in the Digital TV space began building their networks. But where do most broadcasters stand today? What is their strategy? How should they set their expectations? During this BIA Webinar, our panelists discuss what broadcasters are doing in mobile, as well as what companies in the US and other countries are doing to implement successful strategies.

Using case examples, industry data, an interactive discussion between panelists and Q&A, this Webinar is important for everyone involved in broadcast media today.

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Summary
"From Broadcasting to Broader-casting(SM), the NAB Show(TM) has evolved over the last eight decades to continually lead this ever-changing industry." For everyone involved in the digital and broadcast media industry, this is the best opportunity to see the latest technologies, learn about emerging trends, and how to develop and implement the best strategies for an effective business. In order to understand the most important aspects of the the NAB Show, BIA/Kelsey teamed up with the NAB and others in the industry to create a pre-show Webinar designed to help everyone, from the most experienced attendees to the newest participants, gain the most from the 2008 show.

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Summary
During this Webinar, industry experts discuss the latest trends in digital signage, the key market players, and how companies are effectively using the technology to reduce perceived wait time, improve their brand recognition, provide information and promotions, as well as improve the overall interactive experience for the consumer.   The speakers offer scenarios for the deployment of effective Digital Signage Networks, the types of digital signage installations, revenue that can be generated, and the state of the market through 2008 and into the future.

PDF of Slides

Summary
As television broadcasters consider the many different uses of the spectrum bandwidth now possible through digital television (DTV), BIA/Kelsey estimates the industry could reap an additional $2 billion in annual revenue by 2012 through the delivery of content to mobile and/or handheld receivers. This new flow of revenues could also theoretically create $9.1 billion in incremental market value for broadcasters. Join BIA/Kelsey and an expert group of panelists as they discuss M/H DTV and outline what the industry and broadcast stations must do to take advantage of this opportunity and score big!

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