Webinars
BIA/Kelsey webinars explore the issues, opportunities and trends impacting local media companies.
Keep pace with the latest research and insights from the media industry's most respected analysts. Attend an upcoming webinar and view our library of on-demand webinars covering topics such as local mobile and local social media, industry forecasts, SMB research, consumer trends, sales transformation, local media investments, FCC auctions, call monetization, national networks and more.
Featured Webinars
Social Advertising: The New Frontier for SMB Ad Campaigns
Hard Lessons - What They Don't Tell You About Sales Transformation
Programmatic Comes to Local Television in 2016
Automated Marketing: Driving SMB Digital Spend
Local Search for National Brands: The Tactical View
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Attracting the Digital Savvy Consumer – What they Expect from Local Businesses
A Review of the U.S. Local Advertising Forecast for 2016
On-Demand Webinar | PDF of SlidesClosing the Loop: Using Beacons to Connect Online and Offline Marketing
The Shift from Media to Marketing Services
On-Demand Webinar | PDF of Slides
On-Demand Webinars
Click a topic to see available webinars.
Consumer Trends | FCC Auction | Forecasting | Local Media | Local Media Investments | Mobile | National-Local Marketing | Pay Per Call | Radio | Sales Transformation | Search | SMB Research
Consumer Trends
Hispanic Consumers Buy Into Digital for Local Shopping – Findings from BIA/Kelsey's Consumer Commerce Monitor™ (2/17/2014)
View this webinar to examine new findings from the Hispanic consumer portion of BIA/Kelsey’s Consumer Commerce Monitor™ (CCM) study. The webinar offers insights into the shopping behaviors of Hispanic consumers and shows how they use media and technologies to buy locally.Webinar Materials
Consumer Commerce Trends: Local Shoppers Up Their Multi-Channel Savvy This Holiday Season (11/6/2013)
View findings from our Consumer Commerce Monitor (CCM) survey about how U.S. adult consumers are evolving their use of traditional and online channels to find, engage and transact with local-serving businesses.View Webinar Video | PDF of Slides
FCC Auction
The FCC's Voluntary Incentive Auction: What Broadcasters Need to Know (11/29/2012)
Join Wiley Rein and BIA/Kelsey for an in-depth look at the auction and repacking proposals. Our goal will be to answer many top of mind questions.View Webinar Video | PDF of Slides
Forecasting
Forecasting 2014 Digital Growth Trajectories in Radio (11/6/2013)
For the NAB Virtual Academy for Radio, Rick Ducey, managing director, BIA/Kelsey; and Mark Fratrik, chief economist, BIA/Kelsey hosted the webcast, Forecasting 2014 Digital Growth Trajectories in Radio.PDF of Slides
Local Ad Dollars 2013 – What Business Categories are Spending and Where (6/19/2013)
View this webinar for an informative webinar where we share details from different markets around the country, examining where there is growth and decline using Media Ad View Plus.View Webinar Video | PDF of Slides
National Marketers Refining Localization Strategies – A Leading in Local Conversation (2/21/2013)
View this webinar for an informative session that will discuss the top findings of this research from the CMO Council, Balihoo and BIA/Kelsey. We'll share insights from major retailers that are jumping on local digital marketing initiatives and discuss the industry's most innovative players.View Webinar Video | PDF of Slides
Local Revenue Opportunities: Are You Missing Your Share? (11/14/2012)
View this webinar for an informative webinar where we share details from different markets around the country, examining where there is growth and decline using Media Ad View Plus.View Webinar Video | PDF of Slides
Tracking Competition, Online Dollars, Share Shifts, for Local Advertising Revenue in Every Market (5/23/2012)
View this webinar to get valuable information that will help you identify competitive forces in your market and make informed sales and business planning decisions.View Webinar Video | PDF of Slides
15 Game Changing Trends in Interactive Local Media: A Preview of Insights from BIA/Kelsey and Speakers at ILM East (3/1/2012)
Watch this webinar to view BIA/Kelsey analysts Peter Krasilovsky, Mike Boland and Jed Williams review "15 Game Changing Trends in Interactive Local Media," using as their template, the agenda from ILM East, the industry's largest and most prestigious local event series.View Webinar Video | PDF of Slides
The State of Global Yellow Pages – BIA/Kelsey's GYP Forecast (2011-2015) (12/21/2011))
View this webinar where Global Yellow Pages coauthor Charles Laughlin, senior vice president, program director, BIA/Kelsey will discusses top line forecast findings and offers an overview of what can be found in the Global Yellow Pages™ Report.View Webinar Video | PDF of Slides
Local Media
Predictions 2014: 10 Mega Trends Defining Local Media (1/23/2014)
In 2014, local will become an even more prominent piece of the digital ecosystem. Look for some big trends to filter down into the local and SMB spaces – media attribution, social advertising, collaborative consumption and much more.View Webinar Video | PDF of Slides
Client deck: BIA/Kelsey's 2014 Analyst Picks & Predictions
Top 10 Predictions for Local Media in 2013 (1/23/2013)
In this slide deck, BIA/Kelsey analysts outline the pivotal activities in local, social, mobile, directional, vertical and video advertising this year.PDF of Slides
Hear Ted Leonsis Share His Take on the Interactive Local Media Revolution (2/13/2012)
Ted Leonsis, owner, Monumental Sports and Entertainment, sees the powerful synergies of social, mobile and video operating as the new "killer platform" in the digital universe. View this webinar to see what could this mean to your business?View Webinar Video | PDF of Slides
Local Media Investments
Digital Media M&A at the Halfway Mark (8/7/2013)
In this webinar we examined M&A activity through the filter of 'local' and 'digital,' to examine what's moving the market, where there is exceptional growth and why that growth is occurring.View Webinar Video | PDF of Slides
The Valuation of the Decade: BIA/Kelsey's Modeling and Strategic Analysis of Facebook's Financial Performance (5/2/2012)
This webinar offers an analysis of how the Facebook valuation affects your market position and whether the company is indeed ushering in new standards for valuing media and technology companies.View Webinar Video | PDF of Slides
Mobile
Mobile Local Reaches a Tipping Point – The ‘Localization’ Opportunity for National Mobile Ad Campaigns (1/30/2013)
During this session, we discussed how mobile local is poised to offer significant opportunities for growth and value generation and offered industry analysis and an insider's view of what is working for location-based mobile advertising.Webinar Video | PDF of Slides
Directory Publishers and Mobile – Unlocking the Formula for Driving Revenue (12/12/2012)
View this webinar for details on how directory publishers are leveraging the opportunity of the mobile web for themselves and their customers.View Webinar Video | PDF of Slides
Mobile Local Media’s Top 10 Trends (5/22/2012)
During this webinar, BIA/Kelsey industry analysts offered a rapid fire review of the hottest trends in mobile media today, like the increase in mobile ad revenues, the “native” development paradigm, the intersection of mobile and social and what’s driving investment in mobile.View Webinar Video | PDF of Slides
Surviving the Mobile Tsunami: Riding the Impending Wave of Smartphone-Driven Calls
What is the state of the call monetization market? With inbound calls expected to reach 65 billion by 2016 according to BIA/Kelsey research, calls, especially mobile ones, have re-emerged as the most important channel for sales and marketingView Webinar Video
Bridging the Paid Search App
Learn the importance of combining paid search campaigns with inbound call channels to maximize marketing ROI.View Webinar Video
National-Local Marketing
Harnessing the Power of Your Network for National-to-Local Marketing Success (3/25/2014)
Hosted by BIA/Kelsey VP Consulting, Jed Williams, and Surefire Social CEO, Chris Marentis, this webinar examined how brands and multi-location businesses can harness the power of their networks for digital marketing success.Sponsored by: Surefire Social
Webinar Materials
Pay Per Call
It's a Click-to-Call World: How to Reach Mobile Auto Buyers and Beyond (7/24/15)
View this webinar to see BIA/Kelsey and Marchex examine the best way to capitalize on the "click-to-call" opportunity as it relates to auto buyers and more, and why there's never been a greater need to understand at scale what, exactly, happens after a consumer connects with a business over the phone.View Webinar Video | PDF of Slides
Call Analytics for Mobile Marketing: Real Strategies, Real Stories (6/24/15)
We estimate that by 2019, more than 52 percent of U.S. digital ad spend will target smartphones. In a mobile-first world, marketers can't afford to ignore inbound calls as they are a natural extension of smartphone use. On this webinar, BIA/Kelsey and DialogTech discuss tactics for driving more calls and revenue from popular mobile channels such as search, social and display ads.View Webinar Video | PDF of Slides
Capturing More Data and Dollars from your Phone Leads (10/17/2013)
This webinar discusses how digital and mobile revolutions have created new opportunities for increasing a company's call volume. BIA/Kelsey's mobile analyst, Michael Boland, and LogMyCalls VP of Marketing, Carlton van Putten, discuss how businesses can use pay-per-call (PPC) advertising to drive inbound leads, optimize marketing and improve close rates.Sponsored by: LogMyCalls
View Webinar Video | PDF of Slides
Radio
Forecasting 2014 Digital Growth Trajectories in Radio (11/6/2013)
For the NAB Virtual Academy for Radio, Rick Ducey, managing director, BIA/Kelsey; and Mark Fratrik, chief economist, BIA/Kelsey hosted the webcast, Forecasting 2014 Digital Growth Trajectories in Radio.PDF of Slides
Sales Transformation
Best Practices Around Transformation in Local Media Sales Organizations (4/23/2013)
View this webinar where we examined the key takeaways from the report titled, “Sales Transformation: Building a Sustainable Model,” and look at the top five best practices highlighted.View Webinar Video | PDF of Slides
Looking Ahead to a Year of Transition and Transformation for Local Media (1/19/2012)
For a look ahead to the biggest trends and opportunities for 2012, BIA/Kelsey's media analysts held a one-hour webinar.View Webinar Video | PDF of Slides
How the ‘Paradox of Choice’ Creates Opportunity for Local Media Organizations (8/28/2012)
In this webinar we examined how today’s sales consultants need to assume the role of "trusted advisor" to help buyers make informed decisions about the solutions that are best for them.View Webinar Video | PDF of Slides
Thriving (Or Not) - A Revealing Look Into the World of Local Media Sales Consultants (6/20/2012)
BIA/Kelsey and Hawthorne Executive Search conducted an online survey and a series of in-depth conversations with sales associates across the local media to gain a deeper understanding of how the sales force experiences its job every day and to offer a rare glimpse into the sales rep psyche.View Webinar Video | PDF of Slides
Search
Bridging the Paid Search App
Learn the importance of combining paid search campaigns with inbound call channels to maximize marketing ROI.View Webinar Video
SMB Research
Digital Adoption by SMBs: A Preview of BIA/Kelsey's Latest SMB Research (8/20/2014)
This webinar examines:- • The SMB marketing toolkit - how the contents have changed and how SMBs are using the latest tools
- • New survey questions asked this year (and why)
- • What LCM tells us about the future of SMB marketing
SMB Adoption of Mobile, Social, E-Commerce, Loyalty Programs and Promotions (8/21/2013)
Watch this webinar to see how SMB marketing is evolving to become a two-way engagement rather than a one-way promotion.View Webinar Video | PDF of Slides
The BIA/Kelsey Survey: SMBs Set to Spend More on Web Presence, Mobile and Social (11/8/2012)
View this webinar for an in-depth analysis into latest wave of our survey (LCM Wave 16, Q3 2012). Explore the findings and the implications they have on the latest trends for local media and SMB solution providers.View Webinar Video | PDF of Slides