Speaker Lineup for BIA/Kelsey’s ‘LEADING IN LOCAL’ Event
Reflects Rapid Shifts in Local Media Across Mobile, Social, Search
and Promotions
Keynoters include senior execs from CBS Radio, Dex One, Gannett Digital
Marketing, Hill Holliday and HubSpot
CHANTILLY, Va. (Feb. 13, 2013) – BIA/Kelsey today announced
the speaker lineup for its upcoming LEADING
IN LOCAL: The National Impact conference, which takes place March 18-20, in Boston. The program
reflects rapid shifts in the local media and marketing arena, across
mobile, social, search, promotions, coupons and deals, native ads and
sales transformation.
Headlining the event are Brian Halligan, CEO, HubSpot and Senior Lecturer,
MIT; Dan Mason, President and CEO, CBS Radio; Vikram Sharma, CEO, Gannett
Digital Marketing Services; David Sharman, SVP and CSO, Dex One; and
Cindy Stockwell, EVP and Chief Media Officer, Hill Holliday.
“Local media has become a key channel, not only for local small
businesses, but for regional businesses, national franchises and national
brands targeting locally,” said Peter Krasilovsky, BIA/Kelsey
vice president and conference co-chair. “This event provides
a front row seat to the next wave of innovation playing out across
the $134 billion local media ecosystem.”
LEADING IN LOCAL program highlights include:
Day 1: National marketers are targeting local consumers
across core local channels. In a fast-paced
SuperForum titled, “National
Brands, Local Channels,” BIA/Kelsey’s industry analysts
will weigh in on key opportunities in display,
search, social, mobile, video, deals and loyalty, and discuss the
sales force transformation required to leverage these opportunities.
Day 2: A superstar session on new directions in local
search will show how the world of search
has evolved tremendously, integrating with
every marketing channel available to local
marketers. The day will conclude with a special session devoted to
startups featuring a keynote by David S. Kidder, author of “The
Startup Playbook,” followed by the presentation of BIA/Kelsey’s
LOCAL
Liftoff Awards to the top startups
among LEADING
IN LOCAL Future Stars.
Day 3: Google’s Kesh Patel will discuss the search
giant’s local online and mobile initiatives—homegrown
and through partnerships. In addition, a
panel of progressive traditional media leaders
from The Boston Globe, Gatehouse Media Ventures, Hearst Newspapers
and NPR Digital Services will discuss the lessons learned in leveraging
their brands and infrastructure to continue leading in local.
About LEADING IN LOCAL: The National Impact
LEADING IN LOCAL attracts a global audience of executive-level decision
makers from across the local media landscape, including companies engaged
in local search, deals and group buying services, location-based services,
local social media, traditional local media, classifieds and vertical
media, advertising and marketing agencies, local digital media suppliers,
local advertisers, national brands targeting locally and sector-focused
investors and financial analysts.
Event sponsors include Acxiom, Avantar, eLocal
Listing, First Data, Infogroup, Media Distribution
Solutions, Neustar Localeze, ResponseTap, Telmetrics,
Universal Business Listing, vSplash, Websplanet,
Yext and YP. Association and media partners
include the Location Based Marketing Association
(LBMA), Topseos, and Visibility Magazine. For
more information about LEADING IN LOCAL, including
the complete agenda, list of speakers and companies
attending, visit http://www.biakelsey.com/LeadingInLocalBoston.
About BIA/Kelsey
BIA/Kelsey advises companies in the local
media space through consulting and valuation
services, research and forecasts, Custom Advisory
Services and conferences. Since 1983 BIA/Kelsey
has been a resource to the media, mobile advertising,
telecommunications, Yellow Pages and electronic
directory markets, as well as to government
agencies, law firms and investment companies
looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw
executives from across industries seeking expert
guidance on how companies are finding innovative
ways to grow. Additional information is available
at http://www.biakelsey.com,
on the company’s Local
Media Watch blog, Twitter (http://twitter.com/BIAKelsey)
and Facebook (http://www.facebook.com/biakelsey).
BIA/Kelsey publicly available information (including, but not limited to, press releases, blog posts, company Web site content, presentations, and excerpts from advisories and reports) may be cited, provided BIA/Kelsey is properly identified as the source (Source: BIA/Kelsey). If you are uncertain about a particular use, please contact us for approval. Provide the full citation and context for your request via e-mail to Eileen Pacheco at eileen@tango-group.com
Company Information
BIA Advisory Services (BAS) is doing business as (d/b/a) BIA/Kelsey. BAS is owned by BIA Financial Network. For more information on this parent company and for a list of affiliated companies, please click now.
