Press Release

BIA/Kelsey to Present Full Day of Sessions on Social-Local-Mobile Opportunity in Europe at EASDP's Annual Congress
Produced by the European Association of Search and Database Publishing, the congress will gather industry leaders Sept. 19-21 in Toledo, Spain

CHANTILLY, Va. (June 12, 2012) – BIA/Kelsey, adviser to companies in the local media space, will present a full day of sessions at the Annual Congress of the European Association of Search and Database Publishing (EASDP), which takes place Sept. 19-21 in Toledo, Spain. Open to members and non-members, the EASDP Congress is the largest event in Europe dedicated to the people and the business of the database, search and directory publishing industry.

The BIA/Kelsey sessions, scheduled for Friday, Sept. 21, will focus on the social-local-mobile advertising opportunity in Europe.

“We are pleased to be partnering with BIA/Kelsey to provide an exciting and highly relevant program for this year’s congress,” said Peter Villa, president of EASDP. “Sessions will offer attendees an insightful view of the industry — about the current situation and developments, the new environment of SoLoMo, and ways to extend relevance, to gain new users and regain investor confidence.”

“BIA/Kelsey is delighted to be working with the EASDP, and we’re looking forward to sharing our data, analysis and insights with attendees of the congress,” said Charles Laughlin, senior vice president and program director, BIA/Kelsey. “Our one-day program will focus on the key opportunities for helping advertisers successfully acquire and maintain customers online via social, local and mobile platforms. This includes how to reengineer the sales force to effectively sell digital media, how publishers can use social media as a tool for acquiring and maintaining customers, where the biggest opportunities lie in mobile advertising, and much more.”

The program will open with “A View Into Europe’s Digital Future,” in which Laughlin and colleague Matt Booth, BIA/Kelsey’s chief strategy officer, will present a research-based overview of the European and global social-local-mobile marketplace. The session will include a review of BIA/Kelsey’s global directional media and online advertising forecast, as well as research focused on small-business advertising behavior in Europe and North America.

Additional program highlights include:

  • One-on-One Discussion With Paul Reich, Director of Sales, Europe, Yelp
  • The New Local Media Sales Force – Insights on Recruitment, Training and Compensation
  • A Mobile-Centric Future – The Outlook for Products and Monetization
  • Defining a New Suite of SME Solutions – Performance, Engagement and Retention
  • Integrating Social Tools Into Marketing, Sales and Customer Support
  • The Strategic Roadmap – A Candid Conversation About the Future of Locall

Visit for details on the venue, agenda, featured speakers, sponsorship opportunities and registration for the EASDP Annual Congress.

About EASDP (

The roots of the European Association of Search and Database Publishing (EASDP) date back to 1966, when European publishers sought to deepen intra-European contacts and cooperation, especially in the face of growing political and economic integration within the European community. EASDP is the only international association in Europe to speak for the sector as a whole. The association has some 129 members in 35 countries worldwide, including member companies based in the 27 EU member states, but also in the candidate countries: search companies, social networks, publishers, suppliers of products and services for the search and publishing industries and four national associations representing several hundreds of publishers.

About BIA/Kelsey (

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at, on the company’s Local Media Watch blog, Twitter ( and Facebook (

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