BIA/Kelsey to Present Latest YP Forecast and Pay-Per-Call Research
at LSA’s ‘Search Starts Here’ Conference, April 21-24,
in Boca Raton
Produced by the Local Search Association with BIA/Kelsey, the conference
will gather industry leaders to examine the latest developments in
directory publishing and local search
CHANTILLY, Va., and BERKELEY HEIGHTS, N.J. (Feb. 13, 2012) – BIA/Kelsey,
which pegged 2011 global Yellow Pages revenues at $23.4 billion, will
present highlights from its latest forecast to attendees of the April
21-24 “Search
Starts Here” conference in Boca Raton, Florida.
Coproduced by the Local
Search Association and BIA/Kelsey, the agenda
is rich with original research, providing valuable context for the
annual gathering of the local search and directory publishing industry.
“In a shifting and dynamic industry like local search, it’s
critical to remain informed of the latest trends and emerging players,” said
Neg Norton, president, Local Search Association. “That’s
why we’ve anchored the conference program with real-world data
and insightful analysis that will keep us all engaged in moving the
industry forward.”
“The breadth of original research woven into the agenda makes
this year’s event one not to be missed,” said Charles Laughlin,
senior vice president and program director, BIA/Kelsey. “Attendees
can expect to come away with a deeper understanding of where the local
search industry is heading and the kinds of strategies they should
be considering to remain competitive.”
Featured Data and Research
In a session titled, “BIA/Kelsey’s Global Yellow Pages Outlook
and Forecast,” BIA/Kelsey’s Laughlin and colleague Matt Booth will
provide insight on the projected path for revenues and margins in the global
directories and local search industry.
“The View From the Trenches — Sales Associate Research Project,” will
serve up findings from a series of in-depth conversations conducted by BIA/Kelsey
and Hawthorne Search with sales associates across the local media spectrum,
including Yellow Pages, broadcast and local search professionals. This session
will offer some deep insights into the sales rep’s psyche.
In “The Evolution of Pay per Call,” BIA/Kelsey’s Booth will
present highlights from the firm’s outlook for pay per call. The session
will take a wide-ranging view of how pay per call is transforming the directories
and local search space, with a reality-based discussion of the pros and cons
of the myriad flavors of performance media.
In a special session for BIA/Kelsey advisory services clients and international
attendees, vSplash will present findings from its SMB DigitalScape study, featuring
analysis of 78 digital presence and performance criteria for nearly one million
SMB websites, across 11 countries. SMB DigitalScape’s empirical data
will be used to illustrate the global market opportunity and the potential
for delivering digital services and solutions to SMBs.
During the “Industry Research Update” session, LSA will unveil
preliminary results from its annual Local Media Tracking Study. Conducted by
Burke Research and analyzed by LSA’s research team, led by Natalie Wuchenich,
the study provides a comprehensive look at the habits of consumers searching
for local business information across various local media.
About Search Starts Here
Search Starts Here, coproduced by LSA and BIA/Kelsey, will examine the latest
developments in print, digital, mobile and social media. The agenda features
more than 20 speakers from across the local search arena, including headliners
Mary Boysman, vice president brand marketing and advertising, Aspen Dental,
and Ursula Worth, head of directories and Web hosting partnerships, Google.
Conference sponsors include CRM Associates, Directory Distributing Associates,
Product Development Corp., Telmetrics, vSplash, WillowTree Apps and Yellowbook.
Visit http://www.localsearchassociation.org for details on the agenda, featured
speakers, venue, sponsorship opportunities and conference registration.
About the Local Search Association
Formerly the Yellow Pages Association, the Local Search Association (www.LocalSearchAssociation.org)
is the largest trade organization of print, digital, mobile and social media
that help local businesses get found and selected by ready-to-buy consumers.
Association members include U.S. and international directory publishers, search
engine marketers, online listings and review sites, digital advertising agencies
and mobile search providers. The association has members in 29 countries. Read
the Local Search Association blog at www.LocalSearchInsider.com and follow
@LocalSearchAssn on Twitter. To learn more about Yellow Pages advertising,
visit www.BuyYellow.com. To choose which phone books you receive or stop delivery
of all directories, visit www.YellowPagesOptOut.com.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at http://www.biakelsey.com,
on the company’s Local
Media Watch blog, Twitter (http://twitter.com/BIAKelsey)
and Facebook (http://www.facebook.com/biakelsey).
BIA/Kelsey publicly available information (including, but not limited to, press releases, blog posts, company Web site content, presentations, and excerpts from advisories and reports) may be cited, provided BIA/Kelsey is properly identified as the source (Source: BIA/Kelsey). If you are uncertain about a particular use, please contact us for approval. Provide the full citation and context for your request via e-mail to Eileen Pacheco at eileen@tango-group.com
Company Information
BIA Advisory Services (BAS) is doing business as (d/b/a) BIA/Kelsey. BAS is owned by BIA Financial Network. For more information on this parent company and for a list of affiliated companies, please click now.
