Experience, foresight and the proven ability
to deliver make BIA/Kelsey
the trusted source for local media industry
To deliver the highest level
of support and most insightful services possible,
we've assembled a team of highly-respected
industry professionals who offer deep expertise
in the market segments we cover.
Our forward-thinking analysts provide context for research, financial and market information, resulting in unmatched strategic value for local media players.
Our analyst team is also highly respected for its influential thought leadership; expertise and relationships in the local market category as evidenced by numerous repeat engagements, frequent speaking at industry events and interviews by general and trade press including Wall Street Journal, New York Times, CNN, Advertising Age MediaWeek, MediaPost, PaidContent, TechCrunch and Broadcasting and Cable. Click to see recent media discussions.
Suzanne Ackley is a senior research analyst with BIA/Kelsey responsible for researching and preparing local market analyses, industry overviews and national economic overviews. Additionally, Ackley is responsible for researching and creating the maps, graphics, charts and demographic/economic tables used in BIA/Kelsey’s fair valuations. She has conducted several research studies, including an analysis of the power ratios of radio stations in Arbitron rated markets.
Ackley has performed hundreds of asset allocation assignments for some of the largest media companies in the nation, as well as many regional and national financial institutions. She has been responsible for appraising intangible assets, including FCC licenses, network affiliation agreements, advertiser base assets, retransmission consent agreements, syndicated programming agreements, sports broadcast rights agreements, favorable and unfavorable facility leases, and income leases for acquisitions and fresh-start accounting purposes. She has also assisted in the appraisal of tangible assets of radio, television, tower, outdoor advertising and communications properties. Ackley has assisted many publicly traded and privately held broadcast companies with their valuation needs associated with FASB 141/142. She has also prepared and produced valuation studies for communication and media properties, FCC license swaps, operational audits, due diligence, financial reviews, evaluations of technical facilities, fairness opinions, comparable sales analyses, and feasibility studies for start-up radio and television stations.
Ackley earned a Bachelor of Arts in English writing from George Mason University in Fairfax, Virginia. She also received a Master of Education in secondary English from George Mason University. In addition, Ackley received an Associate of Applied Science in business management with a specialization in finance from the Northern Virginia Community College in Manassas, Virginia. The A.A.S. degree was conferred magna cum laude.
Since joining the company in 2005, Michael Boland has been instrumental in covering interactive and mobile media. His expertise and curiosity about new mobile, social, and video technologies have made him a valuable resource for BIA/Kelsey clients. He now directs internal programs such as the evolution of BIA/Kelsey’s Custom Advisory Services, and the newly formed “BIA/Kelsey Labs” incubator for new initiatives.
Boland is a frequent speaker and organizer at top industry conferences including BIA/Kelsey events, Ad:Tech, WHERE 2.0 and others. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Huffington Post and Business Insider. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including The Wall Street Journal, Fortune and Forbes.
Before joining BIA/Kelsey, Boland was editor of Innovation World’s TechAlert, a monthly journal of emerging technology companies. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, Mobile and Digitalife. He began his career in business analysis and journalism as a staff reporter for Forbes magazine, covering the tech sector.
Senior Director of Industry Strategy and Insight
Abid leads client engagements and deliver solutions for sales, business development, marketing, and consulting and advisory teams. Building on his proven skills in product road mapping, sales and monetization strategy development, Abid helps our clients integrate local media industry strategy with their operational objectives and business processes to develop new markets and revenue streams.
Abid previously worked for Transition Local Media Research; Talus Labs; AT&T and Intelligenx, specializing in local SMB digital advertising and marketing solutions including search, IYP, mobile and directory channels.
Jeanne Dixon Dattilo is the director of media valuations for BIA/Kelsey. With the company since 1997, Dattilo has valued an estimated $25 billion worth of television, radio and publication properties, including some of the largest broadcasting companies in the nation. She has been responsible for the preparation of hundreds of fair market valuations, equity valuations, guideline company analyses and asset allocation assignments for both broadcast and publications properties. She has prepared valuations and appraisals for many regional and national financial institutions and some of the largest corporations in the communications industry.
Dattilo’s experience also includes the valuation of digital multicast channels, communications tower companies, local phone directory publications, outdoor advertising companies, and the valuation of Employee Stock Ownership Plans and interests in privately held companies to be used for gift and estate planning purposes.
In addition, Dattilo has assisted broadcast clients with their financial reporting requirements related to fair valuations of goodwill and other intangible assets with indeterminable lives (SFAS 142). Many of these assignments relate to enterprise valuations of broadcast properties along with their associated FCC licenses and are performed on an annual basis. Clients for which these analyses have been performed include both large publicly traded companies and smaller privately held firms.
Prior to joining BIA/Kelsey, Dattilo was employed by PMI Mortgage Insurance Co. in Fairfax, Virginia. She was responsible for reviewing and underwriting limited documentation home mortgage insurance applications. She also assisted with compliance underwriting of conforming and non-conforming home mortgage loans for hundreds of mortgage lenders.
Dattilo earned her B.A. in economics from St. Mary’s College of Maryland in St. Mary’s City, Maryland. Her Bachelor of Arts degree was conferred cum laude. She earned her M.B.A. from George Mason University in Fairfax, Virginia.
Rick Ducey is managing director, leading our corporate strategy, consulting practices and our Continuous Advisory Service programs. He brings a tremendous amount of management experience and expertise to this role, and is an expert in digital media innovations, competitive strategies, new product development and new business models, including digital ecosystem collaboration strategies.
A frequent speaker on the transforming media ecosystem, Ducey also serves as the program director for BIA/Kelsey’s Video Local Media advisory service, which focuses on the business and technology strategies in local video networks, devices and content market segments. He assists clients with their business planning and revenue models, strategic research, market assessment, and designing and implementing strategies for leveraging video media assets and inventory in local markets.
With more than 30 years of experience, including management positions, inside private industry and associations, Ducey is a sought-out expert for his coverage and analysis of how disruptive technologies; emerging competition; shifting consumer demographics and media usage trends are driving changes in the media ecosystem and what C-level executives must do to be successful. As a media strategist and technologist, Ducey has consulted with major media and Fortune 500 companies including Google, Microsoft, Dell, Time Warner, NBCU/Comcast, Gannett and Yahoo.
Prior to joining BIA/Kelsey in 2000, Ducey was senior vice president of NAB’s Research and Information Group. In this position, he was in charge of the association’s new technology assessment, audience and policy research, strategic planning and information systems, including all Internet operations. He also developed publications and seminars.
Ducey was recognized in academia as the 2011 Shapiro Fellow at George Washington University, where he teaches entrepreneurship in new media. He has also designed and taught innovative courses while on the faculties of Michigan State University, George Mason University, George Washington University and the University of Maryland. He has published over sixty referred scholarly and industry articles and papers and serves on editorial boards of leading academic journals in the telecommunications and media fields.
Ducey received his Ph.D. from Michigan State University, M.S. from Syracuse University and B.A. from the University of Massachusetts at Amherst.
Mark Fratrik is a senior vice president of BIA/Kelsey. He serves as the company’s chief economist and is responsible for forecasting across all local media segments. He also manages BIA/Kelsey’s numerous proprietary databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. Additionally, Fratrik is heavily involved in the company’s strategic and financial consulting projects, conducting research and analysis for clients on matters related to the broadcasting, digital media and related communications industries.
Throughout his career, Fratrik has researched and spoken at numerous conferences on the impact of the economy on the broadcasting industries, proposed and enacted regulatory changes, and new media technologies, including DTV datacasting. He is often quoted in the media and is a leading spokesperson concerning trends and forecasts for the media industry including analyzing competitiveness of media and related industries. He is the author BIA/Kelsey’s series of studies on the state of the radio and television industry.
Fratrik received his B.A. in mathematics and economics from State University of New York at Binghamton and his master’s and doctoral degrees in economics from Texas A&M in College Station, Texas. He served as an adjunct professor of economics at Johns Hopkins University for more than seven years.
Charles Laughlin applies the skills he developed as a reporter and editor to the daily tasks of helping BIA/Kelsey clients understand what is happening in the world of Yellow Pages and offering insights into where the business is moving. His approach is built on doing the legwork necessary to understand what the industry’s key players are doing, what they are thinking about, and how they plan to adapt to the changing nature of the directional media business.
Since becoming program director of The Kelsey Report®, BIA/Kelsey’s flagship Continuous Advisory Service, Laughlin has expanded the scope of the program from an exclusive focus on new technologies for directory publishers to a broader look at how Yellow Pages is competing in the media marketplace — both analog and digital. He has been instrumental in expanding BIA/Kelsey’s product portfolio. In 2002 he led the development of Global Yellow Pages™, a comprehensive, 400-plus-page worldwide industry fact book that grew to 566 pages with the publication of GYP2007.
Laughlin earned a B.A. in English from the University of Illinois.
Celine Matthiessen performs competitive intelligence research for BIA/Kelsey clients, offering more than 15 years of experience in competitive intelligence with a deep background in marketing and advertising. Her areas of focus include consumer goods, consumer services, health care, pharmaceuticals, life sciences, biotechnology, media, advertising, publishing, entertainment, retail, wholesale, telecommunications, research, Internet and sales.
Previously, Matthiessen served as group manager of Competitive Intelligence at SuperMedia, where she established and managed a formal competitive intelligence department that supported the needs of a 4,000-member sales force and more than 500 employees in marketing, strategy, sales training, IT, business development and investor relations.
As principal of Red Leaf Consulting, Matthiessen managed a successful consulting business, performing on-demand, customized business and competitive intelligence for clients in the biotechnology, medical, Internet, telecommunications, advertising, consumer packaged goods and design industries.
Prior to Red Leaf, Matthiessen served as a research analyst at Baxter International, where she was part of a team of researchers that ran an internal sourcing department for the company’s U.S. and international locations.
Matthiessen is a member the Society of Competitive Intelligence Professionals, the American Marketing Association and Association for Independent Information Professionals. She holds a master’s degree in information science from Dominican University and a B.A. from Knox College.
Mitch Oscar is BIA/Kelsey’s Executive Industry Adviser covering the Advanced Television arena including addressability, programmatic TV, ad supported video on demand and OTT.
Oscar is the founder of HocusFocus, a media and marketing thought leadership consultancy, which specializes in analyzing and developing television advertising models from a television point of view. In this capacity, he is the editor of the weekly publication HocusFocus, a media ecosystem newsletter. Since the company’s inception in 1993, Oscar has been retained in various capacities by a variety of clients including Acxiom, Adelphia Cable, AGS Financial Services, Alcatel Lucent, Arthur Andersen, AT&T, BackChannelMedia, Bloomberg Business Radio, Burly Bear College Network, Cablevision, Televisora de Costa Rica (Costa Rica), CNN/Cartoon Network, Cox Communications, Comcast, Discovery Communications, Donovan Data Systems, erinMedia, ESPN, ExpoTV, Fox Cable, French Media Institute (France), Hotel Networks, Invidi, JPMorgan Chase, LiquidGeneration, Management Science Associates, Merrill Lynch, Mhow (South Korea), MusicChoice (UK), Navic, Nielsen Media Research, Public Television’s WNET, RePlayTV, SevenOne Media (Germany), ShadowTV, Sunshine Interactive Network, The Myers Group, TNS, Video Research (Japan), Verizon and Visible World.
Oscar was the architect and moderator of The Collaborative Alliance (2003-2012), a quarterly forum where on average 250 media professional gathered over lunch to help navigate the future of the consumer and advertiser relationship within the evolving televisual landscape. His current collaborative association is The TV Programmatic Secret Society, whose mission is to dialogue about issues, models and data affecting the evolution of the TV programmatic landscape.
His book, Trials & Defibrillations: Interactive Television in the U.S., published in 2008, was one of the first to offer a comprehensive analysis of the learnings gleaned through his in-market advertiser-supported trials, consulting, educational gatherings and industry interactions. It is a primer for those media professionals not familiar with the realm and a guide for those navigating through the maze.
Oscar is a standing member of industry trade associations and a frequent panelist and speaker at industry events.
A 25 year media, marketing and advertising veteran, Maribeth serves as Executive-in-Residence to BIA/Kelsey. She advises the company and participates in its practice areas including industry coverage, research, consulting and forecasting projects related to local media strategy and investment. Her areas of specific concentration will be local activation of national brands and overall media strategy as it relates to local measurement and investments.
Throughout her career, she has championed the benefits local media, continuously advocating that audiences gathered by local media offer marketers the ability to geotarget campaigns that both drive brand and performance lift and deliver audience extension to national-only campaigns.
Maribeth began her career at Foote Cone and Belding in LA where she rose to VP, Media Supervisor as strategic planning lead for Albertsons, Winchell’s Donut House, ARCO AM/PM mini markets as well as a brands within the Carnation/Nestle portfolio.
In 1992, she joined DMB&B Chicago as Regional Broadcast Director before her elevation in 1997 to SVP, Director of Local Broadcast Operations. Maribeth managed an organizational transformation when she was tasked with consolidating all five regional buying offices into one centralized team based in NY.
Over the course of her tenure at DMB&B and its spinoff, MediaVest, she has been a tireless advocate for local market advertising across clients that span every business sector including packaged goods, retail, business services, finance, insurance, travel & entertainment, theme parks and film. Prior to BIA/Kelsey, Maribeth held the title of EVP, Local Investment and Activation at MediaVest, a subsidiary of Publicis Groupe.
She has received a Mediaweek Media All Stars award for Spot TV, and has previously chaired the AAAA Local Television and Radio Committee.
Maribeth is a graduate of the University of Colorado and is currently pursuing professional studies in local market economic development at New York University.
Vice President Geoff Price manages and operates BIA/Kelsey’s valuation consulting group. He has been with the company since 1988 and has appraised hundreds of media and telecommunications properties worth in aggregate in the tens of billions of dollars.
Price is responsible for the preparation of asset appraisals, valuation studies, strategic consulting assignments, and litigation support for clients in the communications and broadcast industries. He has also been responsible for assisting many publicly traded and privately held broadcast companies with their valuation needs associated with FASB 141/142. In addition, Price is part of the business development team and is responsible for client relationships with many of the largest broadcast companies nationwide. His appraisal and valuation experience is diverse, including reports for firms in the cellular, paging, SMR, cable, print, tower and broadcast industries.
Price earned a B.S. in finance from Virginia Polytechnic Institute and State University in Blacksburg, Virginia, and received his M.B.A. from George Mason University in Fairfax, Virginia.
Senior Analyst & Digital Media Strategist
Mitch Ratcliffe brings a unique blend of research, writing and entrepreneurial experience to BIA/Kelsey Group. Mitch’s background combines journalism and serial entrepreneurship. After leading the visionary Digital Media: A Seybold Report and Digital World Conference in the early 1990s, he helped launch Match.com, where he was a first-round investor on behalf of SoftBank and a board member for three years, Audible.com (adviser and product consultant, 11 years), ON24 (founding team, Chief Content Officer) and Twelve-Fold Media (formerly “BuzzLogic,” Co-founder and Chief Scientist). For the past six years, he has focused engineering projects at Microsoft and Hibu before partnering with BIA/Kelsey.
At hibu, his projects were a.) the redesign and development of hibu's web services business, where he led an engineering team working on a turnkey SMB business service that within months of launch supported new nine-figure annual run rates, and b.) global digital media business process for Yell.com and YellowBook.com.
As principal content manager for the Bing App Experience team at Microsoft during the launch phase of Windows 8 – he led Finance app content and development of tools and metrics that drive effective editorial programming in Windows 8 applications. Additionally, Mitch led the overnight multi-continent News team that programs the News, Finance and Sports apps.
In January 2010 Mitch joined the TechNet team in Microsoft's Server and Tools Online group to help redesign the site for true personal engagement, During his time managing TechNet content strategy, regular visitors to the site increased by nine million uniques a month. He managed editorial migration and new production processes for text, audio and video services supporting TechNet and MSDN.
Specialties: Media development and production. On-demand local services. Consumer web software design and program management. Business strategy and development. Author, editor, commentator. Research in social software, security, identity management, and emergent organizations. He holds an early patent in social media analytics, “Social analytics system and method for analyzing conversations in social media,” on which he founded BuzzLogic, now Twelve-Fold Media. Mitch has published more than two million words and produced 86,000+ videos.
Tim Reynolds is a digital revenue expert with over 15 years’ experience creating and executing local digital revenue strategies. He has actively participated in the growth of the digital media from the early days of Quantum Link (early AOL with a modem) in 1983, building his first station website in 1994 (using Netscape .5), launching mobile sites and apps in the mid 2000’s, all the way up to generating millions ($$$) in clean digital revenue from station groups with major news brands in large markets as well as small stations with little web traffic or news.
While at the Meredith Corporation, Tim led a team that launched local TV websites and mobile applications in markets from Atlanta to Portland, OR to Hartford, CT resulting in millions of dollars in new digital revenue. In his most recent position at New Age Media, he created a digital revenue division that was successful in generating hundreds of thousands of dollars in new local revenue solely through reach-extension products, SMS, and promotions.
Specializing in digital media training, Tim has trained hundreds of traditional media account executives and managers, keeping them current on the latest trends, while making sure their clients still see measurable results. Recent projects include a series of digital marketing seminars for SMB’s, resulting in many annual contracts for his media clients.
He is a published thought leader who has presented at major media conferences (NAB, BIA/Kelsey, TVB) on trends and successes with digital revenue that help local businesses succeed in this increasingly important space. Tim has the unique ability to explain complicated digital ideas in a way that account executives, broadcast managers, and business owners alike can understand and utilize to help their businesses’ excel.
Bruce H. Rogers
Executive Industry Adviser, BIA/Kelsey and Chief Insights Officer and Head of the CMO Practice, Forbes Media
Bruce Rogers writes for Forbes about Thought Leaders changing the business landscape (www.forbes.com/sites/brucerogers) and is responsible for managing Forbes Media's Insights division and CMO Practice. Forbes Insights is a strategic thought leadership practice engaged by blue-chip companies like IBM, KPMG, Google, EY, Deloitte, Cisco and others. The Forbes CMO practice comprises content, thought-leadership and events for senior marketers incorporating the Forbes CMO Network (www.forbes.com/cmo-network) and events like the Forbes CMO Summit.
Prior to this role, Mr. Rogers was the Chief Brand Officer responsible for all integrated marketing, brand communication, research and sales support activities for Forbes Media.
From March 2000 to October 2008, Bruce Rogers was the Vice President of Marketing for Forbes.com. In this position, he was responsible for developing and implementing marketing strategies and programs to build the Forbes.com brand, drive consumer traffic, create customer acquisition and retention programs, as well as initiate research and promotions in support of advertising sales. During his tenure, Forbes.com grew from under 500,000 to 20 million unique monthly visitors.
From 1992 until March 2000, Mr. Rogers served as Vice President, Worldwide Marketing Communications for Forbes Inc. In this capacity, he oversaw brand building for the company. He directed marketing efforts for Forbes' growing publishing assets and was directly responsible for Forbes.com's and Forbes magazine's advertising campaigns. In this role he inaugurated Forbes' signature "CEO" Profiles ad series, which in 1995 won a Gold EFFIE award from the American Marketing Association.
Mr. Rogers served as the President of the Business Marketing Association of New York and is a board member of the Media Ratings Council and the advisory boards for SBV Capital, Adtech and BPA (Business Publishers Association).
He is the co-author of "Profitable Brilliance: How Professional Services Firms Become Thought Leaders" now available on Amazon http://amzn.to/OETmMz as well as the previously published "In the Line of Money: Branding Yourself Strategically to the Financial Elite" available on Amazon http://amzn.to/AuHRN9
He has a BA in Human Communication from Rutgers University.
As Vice President of Strategic Sales Consulting at BIA/Kelsey, Stacey Sedbrook heads up BIA/Kelsey’s strategic sales consulting practice, which helps traditional and digital media companies identify and implement effective sales strategies within their specific markets. She leads client engagements involving process and digital offerings, product reviews and training, sales organization reviews, competitive intelligence, advertising data interpretation, digital sales implementation and go-to-market strategies.
Throughout her career, Stacey has been instrumental in building new media departments, improving digital sales performance and implementing go-to-market digital strategies at major media companies, including Beasley Broadcasting, Wicked Local/Gatehouse Media, Gannett, The Dallas Morning News, The Houston Chronicle and the Denver Newspaper Agency. A Colorado native, Stacey earned her BA from the University of Colorado and MS from the University of Denver.
Bob has 30+ years of experience in media industry innovation and entrepreneurship. He is currently Chairman of CollegeFactual.com, a leading college rankings and decision-management website. He held senior management positions at Congressional Quarterly and America Online in sales, marketing and new product development and was the founder and CEO of the first nation-wide online city guide, Digital City. As an executive, angel investor and adviser he has helped companies in e-commerce, e-government, identity management, content publishing and local media go from launch through to favorable exits.
In addition to his business pursuits, Bob is the director of GWU’s Fed Tech program, which teaches Lean Startup methods to inventors and students interested in technology commercialization and entrepreneurship.
He received a BA from USC and his MBA from GWU. He is a veteran of the US Navy.