Experience, foresight and the proven ability
to deliver make BIA/Kelsey
the trusted source for local media industry
To deliver the highest level
of support and most insightful services possible,
we've assembled a team of highly-respected
industry professionals who offer deep expertise
in the market segments we cover.
Our forward-thinking analysts provide context for research, financial and market information, resulting in unmatched strategic value for local media players.
Our analyst team is also highly respected for its influential thought leadership; expertise and relationships in the local market category as evidenced by numerous repeat engagements, frequent speaking at industry events and interviews by general and trade press including Wall Street Journal, New York Times, CNN, Advertising Age MediaWeek, MediaPost, PaidContent, TechCrunch and Broadcasting and Cable. Click to see recent media discussions.
Suzanne Ackley is a senior research analyst with BIA/Kelsey responsible for researching and preparing local market analyses, industry overviews and national economic overviews. Additionally, Ackley is responsible for researching and creating the maps, graphics, charts and demographic/economic tables used in BIA/Kelsey’s fair valuations. She has conducted several research studies, including an analysis of the power ratios of radio stations in Arbitron rated markets.
Ackley has performed hundreds of asset allocation assignments for some of the largest media companies in the nation, as well as many regional and national financial institutions. She has been responsible for appraising intangible assets, including FCC licenses, network affiliation agreements, advertiser base assets, retransmission consent agreements, syndicated programming agreements, sports broadcast rights agreements, favorable and unfavorable facility leases, and income leases for acquisitions and fresh-start accounting purposes. She has also assisted in the appraisal of tangible assets of radio, television, tower, outdoor advertising and communications properties. Ackley has assisted many publicly traded and privately held broadcast companies with their valuation needs associated with FASB 141/142. She has also prepared and produced valuation studies for communication and media properties, FCC license swaps, operational audits, due diligence, financial reviews, evaluations of technical facilities, fairness opinions, comparable sales analyses, and feasibility studies for start-up radio and television stations.
Ackley earned a Bachelor of Arts in English writing from George Mason University in Fairfax, Virginia. She also received a Master of Education in secondary English from George Mason University. In addition, Ackley received an Associate of Applied Science in business management with a specialization in finance from the Northern Virginia Community College in Manassas, Virginia. The A.A.S. degree was conferred magna cum laude.
Since joining the company in 2005, Michael Boland has been instrumental in covering interactive and mobile media. His expertise and curiosity about new mobile, social, and video technologies have made him a valuable resource for BIA/Kelsey clients. He now directs internal programs such as the evolution of BIA/Kelsey’s Custom Advisory Services, and the newly formed “BIA/Kelsey Labs” incubator for new initiatives.
Boland is a frequent speaker and organizer at top industry conferences including BIA/Kelsey events, Ad:Tech, WHERE 2.0 and others. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Huffington Post and Business Insider. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including The Wall Street Journal, Fortune and Forbes.
Before joining BIA/Kelsey, Boland was editor of Innovation World’s TechAlert, a monthly journal of emerging technology companies. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, Mobile and Digitalife. He began his career in business analysis and journalism as a staff reporter for Forbes magazine, covering the tech sector.
Senior Director of Industry Strategy and Insight
Abid leads client engagements and deliver solutions for sales, business development, marketing, and consulting and advisory teams. Building on his proven skills in product road mapping, sales and monetization strategy development, Abid helps our clients integrate local media industry strategy with their operational objectives and business processes to develop new markets and revenue streams.
Abid previously worked for Transition Local Media Research; Talus Labs; AT&T and Intelligenx, specializing in local SMB digital advertising and marketing solutions including search, IYP, mobile and directory channels.
Meshach Cisero is an associate analyst. As an associate analyst, he assists with providing key industry insights, blogs about industry trends, and conducts analysis of our LCM/CCM data.
He brings to BIA/Kelsey relevant industry experience in a range of industry market research and data analysis from roles at top data and analytics companies, including IBM and Costar Group. While at IBM, he’s performed work in CRM consulting for clients in the healthcare industry.
Cisero graduated in May 2012 from The George Washington University in Washington, D.C., where he earned a Bachelor of Business Administration in International Business and Marketing.
Jeanne Dixon Dattilo
Manager, Media Valuations and Sr. Analyst
Jeanne Dixon Dattilo is the manager of media valuations and senior analyst for BIA/Kelsey. With the company since 1997, Dattilo has valued an estimated $25 billion worth of television, radio and publication properties, including some of the largest broadcasting companies in the nation. She has been responsible for the preparation of hundreds of fair market valuations, equity valuations, guideline company analyses and asset allocation assignments for both broadcast and publications properties. She has prepared valuations and appraisals for many regional and national financial institutions and some of the largest corporations in the communications industry.
Dattilo’s experience also includes the valuation of digital multicast channels, communications tower companies, local phone directory publications, outdoor advertising companies, and the valuation of Employee Stock Ownership Plans and interests in privately held companies to be used for gift and estate planning purposes.
In addition, Dattilo has assisted broadcast clients with their financial reporting requirements related to fair valuations of goodwill and other intangible assets with indeterminable lives (SFAS 142). Many of these assignments relate to enterprise valuations of broadcast properties along with their associated FCC licenses and are performed on an annual basis. Clients for which these analyses have been performed include both large publicly traded companies and smaller privately held firms.
Prior to joining BIA/Kelsey, Dattilo was employed by PMI Mortgage Insurance Co. in Fairfax, Virginia. She was responsible for reviewing and underwriting limited documentation home mortgage insurance applications. She also assisted with compliance underwriting of conforming and non-conforming home mortgage loans for hundreds of mortgage lenders.
Dattilo earned her B.A. in economics from St. Mary’s College of Maryland in St. Mary’s City, Maryland. Her Bachelor of Arts degree was conferred cum laude. She earned her M.B.A. from George Mason University in Fairfax, Virginia.
Rick Ducey is managing director, leading our corporate strategy, consulting practices and our Continuous Advisory Service programs. He brings a tremendous amount of management experience and expertise to this role, and is an expert in digital media innovations, competitive strategies, new product development and new business models, including digital ecosystem collaboration strategies.
A frequent speaker on the transforming media ecosystem, Ducey also serves as the program director for BIA/Kelsey’s Video Local Media advisory service, which focuses on the business and technology strategies in local video networks, devices and content market segments. He assists clients with their business planning and revenue models, strategic research, market assessment, and designing and implementing strategies for leveraging video media assets and inventory in local markets.
With more than 30 years of experience, including management positions, inside private industry and associations, Ducey is a sought-out expert for his coverage and analysis of how disruptive technologies; emerging competition; shifting consumer demographics and media usage trends are driving changes in the media ecosystem and what C-level executives must do to be successful. As a media strategist and technologist, Ducey has consulted with major media and Fortune 500 companies including Google, Microsoft, Dell, Time Warner, NBCU/Comcast, Gannett and Yahoo.
Prior to joining BIA/Kelsey in 2000, Ducey was senior vice president of NAB’s Research and Information Group. In this position, he was in charge of the association’s new technology assessment, audience and policy research, strategic planning and information systems, including all Internet operations. He also developed publications and seminars.
Ducey was recognized in academia as the 2011 Shapiro Fellow at George Washington University, where he teaches entrepreneurship in new media. He has also designed and taught innovative courses while on the faculties of Michigan State University, George Mason University, George Washington University and the University of Maryland. He has published over sixty referred scholarly and industry articles and papers and serves on editorial boards of leading academic journals in the telecommunications and media fields.
Ducey received his Ph.D. from Michigan State University, M.S. from Syracuse University and B.A. from the University of Massachusetts at Amherst.
Mark Fratrik is a senior vice president of BIA/Kelsey. He serves as the company’s chief economist and is responsible for forecasting across all local media segments. He also manages BIA/Kelsey’s numerous proprietary databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. Additionally, Fratrik is heavily involved in the company’s strategic and financial consulting projects, conducting research and analysis for clients on matters related to the broadcasting, digital media and related communications industries.
Throughout his career, Fratrik has researched and spoken at numerous conferences on the impact of the economy on the broadcasting industries, proposed and enacted regulatory changes, and new media technologies, including DTV datacasting. He is often quoted in the media and is a leading spokesperson concerning trends and forecasts for the media industry including analyzing competitiveness of media and related industries. He is the author BIA/Kelsey’s series of studies on the state of the radio and television industry.
Fratrik received his B.A. in mathematics and economics from State University of New York at Binghamton and his master’s and doctoral degrees in economics from Texas A&M in College Station, Texas. He served as an adjunct professor of economics at Johns Hopkins University for more than seven years.
Vice President Peter Krasilovsky is well-known for his insights into the shifts of media and commerce, and has been deeply involved in extending major media and commerce brands into new digital revenue streams and digital services.
With more than 26 years of experience, Krasilovsky has been highly visible in his work, which has ranged from new cable TV and telephone services to ecommerce and promotions. As a strategist, Krasilovsky has consulted with such companies and organizations as AT&T, AOL, The National Football League, NBC, Discovery Communications, Hearst and Meredith Publishing.
Krasilovsky is widely quoted on digital media and commerce trends, and has been writing the Local Onliner blog since 2006. Previously, he was a columnist and editor of several telecommunications and digital media newsletters.
In 1986, Krasilovsky began his career as Director of Research at The Cable Television Information Center. From 1990 to 1998, Krasilovsky was Vice President for Arlen Communications. In 1998, Krasilovsky joined The Kelsey Group, a predecessor of BIA/Kelsey, to launch the Local Online Commerce program.
Krasilovsky has an M.A. in communications management from The Annenberg School of Communications at the University of Southern California. His B.A. is in liberal arts from Sarah Lawrence College in Bronxville, New York.
Charles Laughlin applies the skills he developed as a reporter and editor to the daily tasks of helping BIA/Kelsey clients understand what is happening in the world of Yellow Pages and offering insights into where the business is moving. His approach is built on doing the legwork necessary to understand what the industry’s key players are doing, what they are thinking about, and how they plan to adapt to the changing nature of the directional media business.
Since becoming program director of The Kelsey Report®, BIA/Kelsey’s flagship Continuous Advisory Service, Laughlin has expanded the scope of the program from an exclusive focus on new technologies for directory publishers to a broader look at how Yellow Pages is competing in the media marketplace — both analog and digital. He has been instrumental in expanding BIA/Kelsey’s product portfolio. In 2002 he led the development of Global Yellow Pages™, a comprehensive, 400-plus-page worldwide industry fact book that grew to 566 pages with the publication of GYP2007.
Laughlin earned a B.A. in English from the University of Illinois.
Steve Marshall manages BIA/Kelsey’s research initiatives. He began working with the firm as an associate researcher and analyst in 1996. Marshall has more than 25 years of experience in management consulting, focusing on the development of corporate and marketing strategies that maximize shareholder value. In the past five years, he has concentrated on serving emerging businesses and markets related to the Internet.
Previously, he founded Marshall Associates in 1995, a strategy consulting firm specializing in the telecommunications and new media industries. Clients included RBOCs, major CLCs, IXCs and other Internet-related companies. Project work included developing business strategies and business cases, conducting competitive and market assessments, and assisting with business development.
Before founding Marshall Associates, he was assistant vice president of corporate strategy for Pacific Telesis (since incorporated into SBC, now AT&T). Previously, he was a senior manager of Marakon Associates, an international consulting firm that specializes in strategies and management to maximize shareholder value. Marshall was based in Stamford, Connecticut, and London, U.K. He served multinational clients in the telecommunications, financial services and pharmaceutical industries. He also served as a consultant for First Manhattan Consulting Group and Boston Consulting Group.
Marshall has a B.A. in American history from the University of Michigan and an M.B.A. from Harvard Business School.
Celine Matthiessen performs competitive intelligence research for BIA/Kelsey clients, offering more than 15 years of experience in competitive intelligence with a deep background in marketing and advertising. Her areas of focus include consumer goods, consumer services, health care, pharmaceuticals, life sciences, biotechnology, media, advertising, publishing, entertainment, retail, wholesale, telecommunications, research, Internet and sales.
Previously, Matthiessen served as group manager of Competitive Intelligence at SuperMedia, where she established and managed a formal competitive intelligence department that supported the needs of a 4,000-member sales force and more than 500 employees in marketing, strategy, sales training, IT, business development and investor relations.
As principal of Red Leaf Consulting, Matthiessen managed a successful consulting business, performing on-demand, customized business and competitive intelligence for clients in the biotechnology, medical, Internet, telecommunications, advertising, consumer packaged goods and design industries.
Prior to Red Leaf, Matthiessen served as a research analyst at Baxter International, where she was part of a team of researchers that ran an internal sourcing department for the company’s U.S. and international locations.
Matthiessen is a member the Society of Competitive Intelligence Professionals, the American Marketing Association and Association for Independent Information Professionals. She holds a master’s degree in information science from Dominican University and a B.A. from Knox College.
Vice President Geoff Price manages and operates BIA/Kelsey’s valuation consulting group. He has been with the company since 1988 and has appraised hundreds of media and telecommunications properties worth in aggregate in the tens of billions of dollars.
Price is responsible for the preparation of asset appraisals, valuation studies, strategic consulting assignments, and litigation support for clients in the communications and broadcast industries. He has also been responsible for assisting many publicly traded and privately held broadcast companies with their valuation needs associated with FASB 141/142. In addition, Price is part of the business development team and is responsible for client relationships with many of the largest broadcast companies nationwide. His appraisal and valuation experience is diverse, including reports for firms in the cellular, paging, SMR, cable, print, tower and broadcast industries.
Price earned a B.S. in finance from Virginia Polytechnic Institute and State University in Blacksburg, Virginia, and received his M.B.A. from George Mason University in Fairfax, Virginia.
As Vice President of Strategic Sales Consulting at BIA/Kelsey, Stacey Sedbrook heads up BIA/Kelsey’s strategic sales consulting practice, which helps traditional and digital media companies identify and implement effective sales strategies within their specific markets. She leads client engagements involving process and digital offerings, product reviews and training, sales organization reviews, competitive intelligence, advertising data interpretation, digital sales implementation and go-to-market strategies.
Throughout her career, Stacey has been instrumental in building new media departments, improving digital sales performance and implementing go-to-market digital strategies at major media companies, including Beasley Broadcasting, Wicked Local/Gatehouse Media, Gannett, The Dallas Morning News, The Houston Chronicle and the Denver Newspaper Agency. A Colorado native, Stacey earned her BA from the University of Colorado and MS from the University of Denver.
Andrew Shotland is the proprietor of LocalSEOGuide.com and one of the top local search consultants in the industry. Shotland offers full-service search engine optimization, search engine advertising, website strategy and local search consulting with a specialty in Yellow Pages and local directories SEO. He has provided his services to numerous media, e-commerce companies, franchises and start-ups, including Bing.com, DexKnows.com, Yellowbook.com, Yellow Pages Group of Canada, Truvo, Telegate Media, Business.com, the Los Angeles Times, Cox Communications, New York Daily News, Ingenio/AT&T, D&B & Sequoia Capital, Friendster, MOG.com, ChaCha.com and Spoke.com. Local SEO Guide also provides small businesses with search marketing services.
In addition, Shotland is the editor of the popular Local SEO Guide blog, a local search engine optimization and local search marketing blog that provides simple tips, trends, how-tos and strategies for small businesses and marketers in the local search industry.
Shotland has more than 15 years of experience in the Internet. He was a founding member of NBC’s Internet group and a former general manager of NBC.com. While at NBC, he created NBC-IN, the first national network of local TV station websites. Most recently he was vice president of business and product development at Insider Pages, a pioneering local-social search engine that was acquired by Citysearch. At Insider Pages, Shotland developed local SEO strategies and techniques that helped attract more than 3 million monthly unique visitors and over 600,000 reviews of local businesses almost entirely via search engine referrals.