Experience, foresight and the proven ability
to build important communities, make BIA/Kelsey
the trusted source for local media industry
intelligence. To deliver the highest level
of support and most insightful services possible,
we have assembled a team of highly-respected
industry professionals that offer deep expertise
in the market segments we cover.
Sr. Analyst and Director of Content
Since joining the company in 2005, Michael Boland has been instrumental in
covering interactive and mobile media. His expertise and curiosity about new
mobile, social, and video technologies have made him a valuable resource for
BIA/Kelsey clients. He now directs internal programs such as the evolution
of BIA/Kelsey’s Custom Advisory Services, and the newly formed “BIA/Kelsey
Labs” incubator for new initiatives.
Boland is a frequent speaker and organizer at top industry conferences including
BIA/Kelsey events, Ad:Tech, WHERE 2.0 and others. He has authored in-depth
reports on the changing local media landscape including online video, social
networking and mobile. He contributes regularly to highly read online news
sources such as Huffington Post and Business Insider. A trusted source for
reporters covering the interactive media space, his comments have appeared
in major news and trade media, including The Wall Street Journal, Fortune and
Before joining BIA/Kelsey, Boland was editor of Innovation World’s
TechAlert, a monthly journal of emerging technology companies. Previously he
was a San Francisco-based freelance writer for business and technology magazines,
such as Red Herring, Business 2.0, Mobile and Digitalife. He began his career
in business analysis and journalism as a staff reporter for Forbes magazine,
covering the tech sector.
Chief Strategy Officer
Matt provides a leadership role for our consulting practices
and conferences. Well-respected in the local media community
for his expertise, Matt creates strategic initiatives that advise
clients on how to be successful in the ever changing media landscape.
Matt also runs our highly successful Interactive Local Media
(ILM) advisory service program.
Matt Booth came to BIA/Kelsey from Perform Local, a local lead
generation start-up funded by two prominent
venture capital groups. He was a cofounder and chief operating
officer. Before that, starting in 1996, he held several senior
positions at Citysearch, a subsidiary of IAC/InterActiveCorp,
including vice president, strategy and planning; vice president,
product; and vice president, media partnerships.
Booth participated in numerous activities at Citysearch, including
the creation of media partnerships with television and radio
stations, the launch of city guides with leading newspapers like
the Los Angeles Times, the design and implementation of a national
local search product, the creation of the prototype of Citysearch’s
performance-based sales model, and acquisitions such as that
of Entertainment Publications.
Booth graduated summa cum laude from Babson College in Wellesley,
Massachusetts, with a Bachelor of Science in finance.
Rick Ducey is managing director, leading
our corporate strategy, consulting practices
and our Continuous Advisory Service programs.
He brings a tremendous amount of management
experience and expertise to this role,
and is an expert in digital media innovations,
competitive strategies, new product development
and new business models, including digital
ecosystem collaboration strategies.
A frequent speaker on the transforming
media ecosystem, Ducey also serves as
the program director for BIA/Kelsey’s Video
Local Media advisory service, which
focuses on the business and technology
strategies in local video networks, devices
and content market segments. He assists
clients with their business planning
and revenue models, strategic research,
market assessment, and designing and
implementing strategies for leveraging
video media assets and inventory in local
With more than 30 years of experience,
including management positions, inside
private industry and associations, Ducey
is a sought-out expert for his coverage
and analysis of how disruptive technologies;
emerging competition; shifting consumer
demographics and media usage trends are
driving changes in the media ecosystem
and what C-level executives must do to
be successful. As a media strategist
and technologist, Ducey has consulted
with major media and Fortune 500 companies
including Google, Microsoft, Dell, Time
Warner, NBCU/Comcast, Gannett and Yahoo.
Prior to joining BIA/Kelsey in 2000,
Ducey was senior vice president of NAB’s
Research and Information Group. In this
position, he was in charge of the association’s
new technology assessment, audience and
policy research, strategic planning and
information systems, including all Internet
operations. He also developed publications
Ducey was recognized in academia as
the 2011 Shapiro Fellow at George Washington
University, where he teaches entrepreneurship
in new media. He has also designed and
taught innovative courses while on the
faculties of Michigan State University,
George Mason University, George Washington
University and the University of Maryland.
He has published over sixty referred
scholarly and industry articles and papers
and serves on editorial boards of leading
academic journals in the telecommunications
and media fields.
Ducey received his Ph.D. from Michigan
State University, M.S. from Syracuse
University and B.A. from the University
of Massachusetts at Amherst.
VP and Chief Economist
Mark Fratrik is a vice president of BIA/Kelsey. He serves as
chief economist and is responsible for
forecasting across all local media segments.
He also manages BIA/Kelsey’s
numerous proprietary databases and conducts
primary research on various trends as
they affect the broadcasting and related
communications industries. Additionally,
Fratrik is heavily involved in the company’s
strategic and financial consulting projects,
conducting research and analysis for
clients on matters related to the broadcasting,
digital media and related communications
Throughout his career, Fratrik has researched and spoken at
numerous conferences on the impact of
the economy on the broadcasting industries,
proposed and enacted regulatory changes,
and new media technologies, including
DTV datacasting. He is often quoted in
the media and is a leading spokesperson
concerning trends and forecasts for the media industry
including analyzing competitiveness of
media and related industries. He is the
series of studies on the state of the
radio and television industry.
Fratrik received his B.A. in mathematics and economics from
State University of New York at Binghamton
and his master’s and
doctoral degrees in economics from Texas
A&M in College Station,
Texas. He served as an adjunct professor
of economics at Johns Hopkins University
for more than seven years.
VP Conferences and Sr. Analyst
Vice President Peter Krasilovsky is well-known for his insights
into the shifts of media and commerce, and has been deeply involved
in extending major media and commerce brands into new digital
revenue streams and digital services.
With more than 26 years of experience, Krasilovsky has been
highly visible in his work, which has ranged from new cable TV
and telephone services to ecommerce and promotions. As a strategist,
Krasilovsky has consulted with such companies and organizations
as AT&T, AOL, The National Football League, NBC, Discovery
Communications, Hearst and Meredith Publishing.
Krasilovsky is widely quoted on digital media and commerce
trends, and has been writing the Local Onliner blog since 2006.
Previously, he was a columnist and editor of several telecommunications
and digital media newsletters.
In 1986, Krasilovsky began his career as Director of Research
at The Cable Television Information Center. From 1990 to 1998,
Krasilovsky was Vice President for Arlen Communications. In 1998,
Krasilovsky joined The Kelsey Group, a predecessor of BIA/Kelsey,
to launch the Local Online Commerce program.
Krasilovsky has an M.A. in communications management from The
Annenberg School of Communications at the University of Southern
California. His B.A. is in liberal arts from Sarah Lawrence College
in Bronxville, New York.
SVP and Managing Editor
Charles Laughlin applies the skills he developed as a reporter
and editor to the daily tasks of helping
BIA/Kelsey clients understand what is
happening in the world of Yellow Pages
and offering insights into where the
business is moving. His approach is built
on doing the legwork necessary to understand
what the industry’s
key players are doing, what they are
thinking about, and how they plan to
adapt to the changing nature of the directional
Since becoming program director of The Kelsey
Report®, BIA/Kelsey’s flagship Continuous Advisory
Service, Laughlin has expanded the scope
of the program from an exclusive focus
on new technologies for directory publishers
to a broader look at how Yellow Pages
is competing in the media marketplace — both
analog and digital. He has been
instrumental in expanding BIA/Kelsey’s product
portfolio. In 2002 he led the development
of Global Yellow Pages™,
a comprehensive, 400-plus-page worldwide
industry fact book that grew to 566 pages
with the publication of GYP2007.
Laughlin earned a B.A. in English from
the University of Illinois.
Director of Research
Steve Marshall manages BIA/Kelsey’s research initiatives.
He began working with the firm as an associate researcher and
analyst in 1996. Marshall has more than 25 years of experience
in management consulting, focusing on the development of corporate
and marketing strategies that maximize shareholder value. In
the past five years, he has concentrated on serving emerging
businesses and markets related to the Internet.
Previously, he founded Marshall Associates in 1995, a strategy
consulting firm specializing in the telecommunications and new
media industries. Clients included RBOCs, major CLCs, IXCs and
other Internet-related companies. Project work included developing
business strategies and business cases, conducting competitive
and market assessments, and assisting with business development.
Before founding Marshall Associates, he was assistant vice president
of corporate strategy for Pacific Telesis (since incorporated
into SBC, now AT&T). Previously, he was a senior manager
of Marakon Associates, an international consulting firm that
specializes in strategies and management to maximize shareholder
value. Marshall was based in Stamford, Connecticut, and London,
U.K. He served multinational clients in the telecommunications,
financial services and pharmaceutical industries. He also served
as a consultant for First Manhattan Consulting Group and Boston
Marshall has a B.A. in American history from the University
of Michigan and an M.B.A. from Harvard
Director of Analytics and Insights
Celine Matthiessen performs competitive intelligence research
for BIA/Kelsey clients, offering more than 15 years of experience
in competitive intelligence with a deep background in marketing
and advertising. Her areas of focus include consumer goods, consumer
services, health care, pharmaceuticals, life sciences, biotechnology,
media, advertising, publishing, entertainment, retail, wholesale,
telecommunications, research, Internet and sales.
Previously, Matthiessen served as group manager of Competitive
Intelligence at SuperMedia, where she established and managed
a formal competitive intelligence department that supported the
needs of a 4,000-member sales force and more than 500 employees
in marketing, strategy, sales training, IT, business development
and investor relations.
As principal of Red Leaf Consulting, Matthiessen managed a
successful consulting business, performing on-demand, customized
business and competitive intelligence for clients in the biotechnology,
medical, Internet, telecommunications, advertising, consumer
packaged goods and design industries.
Prior to Red Leaf, Matthiessen served as a research analyst
at Baxter International, where she was part of a team of researchers
that ran an internal sourcing department for the company’s
U.S. and international locations.
Matthiessen is a member the Society of Competitive Intelligence
Professionals, the American Marketing Association and Association
for Independent Information Professionals. She holds a master’s
degree in information science from Dominican University and a
B.A. from Knox College.
VP Valuations and Financial Consulting
Vice President Geoff Price manages and operates BIA/Kelsey’s
valuation consulting group. He has been with the company since
1988 and has appraised hundreds of media and telecommunications
properties worth in aggregate in the tens of billions of dollars.
Price is responsible for the preparation of asset appraisals,
valuation studies, strategic consulting assignments, and litigation
support for clients in the communications and broadcast industries.
He has also been responsible for assisting many publicly traded
and privately held broadcast companies with their valuation needs
associated with FASB 141/142. In addition, Price is part of the
business development team and is responsible for client relationships
with many of the largest broadcast companies nationwide. His
appraisal and valuation experience is diverse, including reports
for firms in the cellular, paging, SMR, cable, print, tower and
Price earned a B.S. in finance from Virginia Polytechnic Institute
and State University in Blacksburg, Virginia, and received his
M.B.A. from George Mason University in Fairfax, Virginia.
Andrew Shotland, LocalSEOGuide.com
Andrew Shotland is the proprietor of LocalSEOGuide.com and
one of the top local search consultants in the industry. Shotland
offers full-service search engine optimization, search engine
advertising, website strategy and local search consulting with
a specialty in Yellow Pages and local directories SEO. He has
provided his services to numerous media, e-commerce companies,
franchises and start-ups, including Bing.com, DexKnows.com, Yellowbook.com,
Yellow Pages Group of Canada, Truvo, Telegate Media, Business.com,
the Los Angeles Times, Cox Communications, New York Daily News,
Ingenio/AT&T, D&B & Sequoia Capital, Friendster,
MOG.com, ChaCha.com and Spoke.com. Local SEO Guide also provides
small businesses with search marketing services.
In addition, Shotland is the editor of the popular Local SEO
Guide blog, a local search engine optimization and local search
marketing blog that provides simple tips, trends, how-tos and
strategies for small businesses and marketers in the local search
Shotland has more than 15 years of experience in the Internet.
He was a founding member of NBC’s Internet group and a
former general manager of NBC.com. While at NBC, he created NBC-IN,
the first national network of local TV station websites. Most
recently he was vice president of business and product development
at Insider Pages, a pioneering local-social search engine that
was acquired by Citysearch. At Insider Pages, Shotland developed
local SEO strategies and techniques that helped attract more
than 3 million monthly unique visitors and over 600,000 reviews
of local businesses almost entirely via search engine referrals.
Director of Business Development
Michael Taylor is BIA/Kelsey’s director of business development
and also works on the company’s consulting
projects. He brings best practice
experience in sales and marketing, as
well as sales and marketing audit and
due diligence experience. Taylor’s
view of the marketplace is focused on
both current industry trends and the
long-range changing nature of print and
digital media. A voracious reader and
researcher, he seeks to make the
connections between ideas and practices
to create new insights and business models
Before joining BIA/Kelsey, Taylor was managing director and
marketing director for The Berry Co.’s Sales & Marketing
Solutions consulting group. Specializing
in sales, marketing and operational management,
he led several client efforts in
Australia, the Czech Republic, Japan,
Norway, the U.K. and the U.S., addressing
diverse operational, organizational and
marketing challenges. His European,
Asian and domestic U.S. experience is
vital in addressing client inquires on
best sales and marketing practices as
well as providing additional insights
in the Global Yellow Pages™ report.
Before entering the Yellow Pages industry, Taylor spent 12
years in advertising as a brand strategist.
He has also worked as a copy writer and
as a TV and radio producer.
Taylor holds a B.A. in marketing and communications from Bowling
Green State University in Ohio.
Director of Consulting and Sr. Analyst
Jed Williams is a Senior Analyst and the Director of Consulting
at BIA/Kelsey. In this role, he manages
the company's strategic consulting practice
and empowers clients to build and execute successful digital
media business strategies. He has expertise in market research
and segmentation, forecasting, strategic planning, new product
development, partnerships and competitive intelligence. His domain
specialties include social media, mobile platforms, digital advertising
Williams has led strategic consulting projects for AOL, Associated
Press, Deseret Media, Google and Time-Warner Cable, among others.
He is also a frequent speaker at industry events whose insights
have been cited in The New York Times, The Wall Street Journal,
USA Today, The Financial Times, Bloomberg, Ad Age and the BBC.
Williams received his master’s in media business from
the School of Journalism and Mass Communications at UNC-Chapel
Hill, where he was named the Outstanding M.A. Graduate by the
school. He has written extensively on creative destruction and
disruptive media. His work has been published by the Columbia
Journalism School and the Yale School of Management.