BIA/Kelsey creates custom maps for ad agencies, sport teams, small and large broadcast stations, governmental licensing authorities and investors. BIA/Kelsey computer-generated maps are available for any region worldwide.

Our maps are based on FCC predicted contours or Longley-Rice calculations and provide a wide variety of data layers such as boundaries, ethnic population densities and multiple demographic breakouts. Maps are built to custom specifications, offering a comprehensive variety of data layers that offer valuable details for sales, marketing and promotion.

BIA/Kelsey maps provide an effective illustration of a station's coverage and are used to:

• Visualize audience demographics by: Age; Sex; Ethnicity
• Identify demographic concentrations and specific ethnic breakouts (e.g., percent of Chinese, Korean, Japanese, Vietnamese within an Asian demographic)
• Track programming choices for local audiences
• Identify boundary (zip code, TV market, MSA) data or geo-coded data
• View broadcast facility coverage contours

Basic map information provided on U.S. maps includes coastline, islands, lakes, rivers, international, state and county boundaries, interstate highways and map graticule.

Maps are an effective tool for: