Ongoing Tracking of Local Media and Advertiser Trends
BIA/Kelsey conducts regular studies of small and medium-sized businesses,
advertisers and consumers. Whether you need benchmarking data or comparative
metrics, look to BIA/Kelsey for important segmentation analysis to
support business and sales-planning activities.
In addition to executing
trend-driven research projects, which look at
key aspects of the evolving marketplace at a given time, BIA/Kelsey
conducts several ongoing studies to assist our clients with their
benchmarking efforts. These studies include: Local
Commerce Monitor, LCM: SMB Plus Spenders and User View.
BIA/Kelsey releases selected
findings from its research studies to the public,
and provides detailed reports, including analysis of key trends, to
advisory services clients.
| FORECAST |
PUBLICLY RELEASED FINDINGS |
| Local Commerce
Monitor, our annual survey of small and medium-sized businesses, conducted with research partner ConStat, Inc. since 1999. |
Nov. 22, 2011 - Local Businesses Expected
to Use Digital Tools to Lure Shoppers on Black Friday, Small
Business Saturday and Cyber Monday
Feb. 10, 2010 - Nearly
Two-Thirds of SMB Advertisers Express Willingness
to Buy Online Vertical Advertising
August 20, 2009
- Penetration
of Online Media Surpasses Traditional Media for First Time Among Small-Business
Advertisers, According to BIA’s The Kelsey Group |
| LCM: SMB Plus Spenders, survey of SMBs that spend at least $25,000 annually on media advertising and promotion (an extension of BIA/Kelsey's ongoing Local Commerce Monitor study). |
Aug. 24, 2010 - Higher-Spending SMB Advertisers Use Diverse Media Mix, Employing More Than Six Different Media on Average |
| User View, our ongoing proprietary study of U.S. consumer use of traditional and online information sources for finding and locating local serving businesses, conducted with ConStat since 2003. |
March 10, 2010 - Nearly All Consumers (97%) Now Use Online Media to Shop Locally |
For information on BIA/Kelsey’s Proprietary Research and Continuous
Advisory Services, please contact us today at: (800) 331-5086 or e-mail
our team at: sales@bia.com.
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