2008 Television Revenue Increases by DMA

BIAfn predicts television station revenues in 2008 will climb in total by as much as 11 percent – a ten-year high – due to the political advertising surrounding the presidential elections this year and hotly contested Congressional races and several state referendums. (See complete press announcement from January 10.)

DMAs spread across the country will see revenue increases by as much as 12 percent in states such as Florida, Pennsylvania, Ohio, Virginia South Carolina, Maine, Iowa, Wisconsin, Colorado, Nevada, and southern California.

The impact of the elections is clearly seen in the map below showing estimated percentage changes by individual television DMAs.

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This map was created with custom mapping services from BIA Dataworld. Please contact us if you would like to have a specific map created for your particular requirements.

The chart below illustrates that BIAfn expects television revenue in 2008 to be the highest it’s been in ten years. This is attributed to political advertising surrounding the presidential elections and hotly contested Congressional races and several state referendums.